Yes, ChatGPT ads, specifically those served through Microsoft Advertising (formerly Bing Ads) and integrated with the Microsoft Audience Network, are available on mobile devices in Australia as of December 2025. These ads function by leveraging user prompts within the ChatGPT interface to display relevant sponsored links, similar to search engine results.
Currently, the system operates through ‘Conversation Ads’. These aren’t traditional display ads; instead, they appear as suggested follow-up questions or responses within a ChatGPT conversation. When a user’s prompt aligns with a keyword bid on by an advertiser, a sponsored response can be triggered. Microsoft Advertising allows Australian businesses to target these ads based on keywords, demographics, and location, including specific Australian postcodes. As of December 2025, bidding is primarily cost-per-click (CPC), with average CPCs varying by industry, but generally falling between AUD $1.00 and $5.00. The Microsoft Audience Network extends reach beyond ChatGPT itself, displaying similar ad formats on partner websites and apps accessible on mobile within Australia. Microsoft confirms that compliance with Australian Consumer Law and ACCC guidelines regarding advertising transparency applies to all Conversation Ads.
Essentially, ChatGPT ads in Australia function as a contextual advertising system, matching user queries to advertiser bids within the conversational AI environment.
