As of early 2026, creating content that performs well relies on structuring information in a way that AI – specifically Large Language Models (LLMs) powering search and marketing platforms – can easily understand and utilise. This means moving beyond keyword stuffing and focusing on semantic clarity and structured data.
- Schema Markup Integration: Current systems include advanced schema markup options, allowing you to explicitly define content types (articles, products, events) for AI crawlers.
- Entity Optimisation: In 2026, AI prioritises content that clearly identifies and connects relevant entities (people, places, organisations).
- Natural Language Generation (NLG) Compatibility: Content should be written in a clear, concise style that’s easily processed by NLG tools used for summarisation and content repurposing.
- Multimedia Accessibility: AI now features improved image and video recognition, so accurate alt-text and transcripts are crucial for comprehensive understanding.
Australian businesses need to be particularly mindful of the ACCC’s ongoing scrutiny of algorithmic transparency. Ensuring your content is factually accurate and avoids misleading claims is paramount, as AI-driven platforms are increasingly held accountable for the information they present. Furthermore, optimising for Australian-specific search terms and cultural nuances remains vital for local relevance.
Instead of navigating these technical complexities yourself, let ROI.com.au handle the intricacies of AI-friendly content creation. We can take care of all this for you. Contact our team today to discuss a tailored content strategy for your business.
