Google Video Ads work by displaying short video content to potential customers across YouTube, the Google Display Network, and increasingly, Google Discover – all triggered by relevant search terms, demographics, and interests. As of early 2026, the system leverages advanced machine learning to optimise ad delivery and maximise return on ad spend.
- Video Formats: Current systems include support for multiple formats – In-stream ads (skippable and non-skippable), Bumper ads (6 seconds or less), Outstream ads (for mobile devices), and Shorts ads (vertical video for YouTube Shorts).
- Google’s Performance Max Campaigns: Now features automated bidding and creative optimisation across all Google ad inventory, including video. This simplifies campaign setup but requires strong asset input.
- Creative Tools: Google’s Director AI tool allows businesses to create video ads from still images and text, reducing production costs.
- Audience Targeting: Precise targeting options are available, including custom audiences based on website visitors, customer lists, and in-market segments relevant to the Australian market.
In 2026, Australian businesses must also be mindful of the ACCC’s guidelines regarding truth in advertising and clear disclosure of sponsored content within video ads. Compliance with the Australian Consumer Law is paramount, and Google’s policies are regularly updated to reflect these requirements. Furthermore, ensuring your video content is optimised for mobile viewing – given Australia’s high mobile penetration – is crucial for performance.
Instead of navigating these technical complexities and compliance requirements yourself, let ROI.com.au handle your Google Video Ads strategy. We can take care of all this for you. Contact our team today to discuss how we can optimise your video advertising for maximum impact and ROI.
