As of December 2025, Facebook Shop in Australia functions as an integrated e-commerce platform allowing businesses to showcase and sell products directly on Facebook and Instagram, utilising Meta’s infrastructure for payments and customer service. It operates by connecting a business’s product catalogue – often managed through Meta Business Suite or a supported e-commerce platform – to their Facebook and Instagram presence.
Currently, Facebook Shop now includes features like Collections, which allow curated product groupings; Shops Badges, displaying a shop icon on a business’s profile; and Live Shopping, enabling real-time product demonstrations and sales. In 2026, Australian businesses can expect continued integration with Meta’s AI tools for product tagging and automated ad creation. Meta Payments remains the primary payment processing system in Australia, supporting local currency and adhering to Australian Consumer Law. Businesses can also integrate with third-party logistics providers for shipping. The platform supports both direct sales and driving traffic to an external website. As of December 2025, there are no direct monthly subscription fees for using Facebook Shop itself, however transaction fees apply per sale, and advertising costs are separate.
Essentially, Facebook Shop provides a storefront within the Facebook ecosystem, enabling Australian businesses to manage product listings, process payments, and interact with customers without requiring them to leave the Meta platform.
