Google Ads works by showing your advertisement to potential customers, and then directing them to a specific webpage – this is where a landing page becomes crucial. Without a dedicated landing page, you risk sending traffic to your general website homepage, which can dilute your message and reduce conversion rates.
- Enhanced Quality Score: As of early 2026, Google’s algorithms heavily favour ads directing to highly relevant landing pages, boosting your Quality Score and lowering your cost-per-click.
- Conversion Tracking: Current systems include advanced conversion tracking features within Google Ads, but these are most effective when linked to dedicated landing page forms or specific actions.
- Personalised Experiences: Google Ads now features dynamic keyword insertion capabilities, allowing landing page content to automatically adapt to the user’s search query for a more personalised experience.
In 2026, Australian businesses must also consider compliance with the updated Australian Privacy Principles (APPs). Landing pages allow for clear and concise privacy policy disclosures and consent mechanisms, ensuring you’re collecting data legally and ethically. Furthermore, mobile-first indexing remains dominant; a responsive landing page optimised for mobile devices is non-negotiable for Australian users who predominantly browse via smartphones.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
