Tracking button clicks in Google Analytics 4 (GA4) involves setting up ‘events’ that register when a user interacts with specific elements on your website. As of early 2026, GA4’s enhanced measurement and Google Tag Manager (GTM) integration provide robust options for capturing this crucial user behaviour data.
- Enhanced Measurement: GA4 now features automatic click tracking for outbound links and site search, but specific button clicks require custom event setup.
- Google Tag Manager (GTM): GTM remains the preferred method for complex tracking. You define ‘triggers’ based on button clicks (using CSS Selectors or IDs) and ‘tags’ to send event data to GA4.
- GA4 Event Creation Interface: GA4’s interface allows direct event creation without GTM for simpler setups, though GTM offers greater flexibility.
- Custom Event Parameters: You can attach parameters to each click event (e.g., button text, destination URL) for deeper analysis and personalisation.
In 2026, Australian businesses must be mindful of the Australian Privacy Principles (APPs) when collecting user data. GA4’s consent mode, integrated with compliant cookie consent platforms, is vital for respecting user privacy and adhering to regulations. Current systems include features to anonymise IP addresses and control data retention periods, helping ensure compliance with evolving data protection standards.
Instead of navigating the complexities of GA4 event tracking and ensuring ongoing compliance, let ROI.com.au handle it for you. We can take care of all this for you. Contact our team today to discuss optimising your GA4 setup and maximising your return on investment.
