Instagram Shopping in Australia allows customers to purchase products directly from your Instagram feed and Stories, linking seamlessly to your online store for checkout. As of early 2026, this is facilitated through Meta’s Commerce Manager and requires a connected catalogue of your products.
- Product Tagging: Tag products directly in your posts and Stories, allowing users to tap and view product details and pricing.
- Shop Tab: A dedicated ‘Shop’ tab on your Instagram profile showcases your entire product catalogue.
- Checkout Options: Current systems include both in-app checkout (where customers complete purchases within Instagram) and redirection to your website.
- Automated Product Sync: Integration with platforms like Shopify, WooCommerce, and BigCommerce automatically updates your product catalogue on Instagram.
In 2026, Australian businesses must ensure compliance with Australian Consumer Law regarding product descriptions, pricing transparency, and returns policies when utilising Instagram Shopping. Furthermore, accurate GST reporting and adherence to Meta’s Commerce Policies are crucial. Now features include enhanced analytics providing detailed insights into product performance and customer behaviour, allowing for optimised campaigns.
Instead of navigating these technical requirements and compliance considerations yourself, let ROI.com.au handle the complexities of setting up and optimising your Instagram Shopping experience. We can take care of all this for you. Contact our team today to discuss how we can drive sales and growth for your Australian business.
