Meta & YouTube advertising, built around re-marketing
Most of your traffic was never going to convert on the first visit. We run Meta and YouTube advertising as one connected system, so someone who watches, clicks or almost buys gets followed up with the right message on whichever platform they're on next, instead of disappearing into a cold audience for good.
In-stream and Shorts placements, reaching people mid-research with genuine intent, not just scrolling.
Someone who watches a YouTube ad gets picked up on Meta a few days later, and the reverse, so warm traffic is followed wherever it actually goes.
The second and third ad someone sees says something different from the first, matched to where they are in the funnel.
Most visitors were never going to convert on the first click
Ad costs across Meta and YouTube keep climbing, and across most industries the large majority of visitors don't convert on their first visit regardless of how good the ad or the landing page is. Tracking has also gotten less reliable since privacy changes tightened, which makes it harder to simply "show the same ad again" and expect it to still land the way it used to.
Done properly, re-marketing means splitting audiences by what they actually did, then sequencing creative to match, not showing one generic retargeting ad on repeat until someone gets sick of it or forgets why they were interested in the first place.
The first ad's job isn't to sell. It's to earn the right to show a second one.
Six connected workstreams, run as one system
Not sold as separate add-ons. Meta, YouTube and re-marketing all pull from the same audience and creative strategy.
Campaign architecture
Account and campaign structure built around how Meta and YouTube's ad systems actually work, not one generic template applied to both.
Audience & re-marketing segmentation
Warm audiences split by what someone actually did, watched, clicked, added to cart, so each group sees a different message instead of the same retargeting ad on loop.
Ad creative production
Creative built specifically for Meta feed, stories and reels placements and YouTube in-stream and Shorts, since a static image doesn't work the same way in both.
Cross-platform sequencing
Someone who watches a YouTube ad gets remarketed on Meta a few days later with a different message, and the reverse, so the follow-up doesn't feel like the same ad repeating.
Conversion tracking & attribution
Enhanced conversions and server-side tracking, so re-marketing audiences are built on accurate data rather than the incomplete picture most accounts run on now.
Weekly optimisation
Budget and creative reviewed weekly against real performance, underperforming segments paused fast rather than left running out of habit.
Where most re-marketing falls short
Being specific about the difference is more useful than a list of adjectives.
| Where it usually breaks down | How we run it |
|---|---|
| One generic retargeting ad shown to everyone who visited, regardless of what they actually did. | Audiences are segmented by intent, so a cart-abandoner sees a different ad from someone who only watched part of a video. |
| Meta and YouTube run as separate, disconnected campaigns with no shared audience data. | Meta and YouTube re-marketing feed off each other, so a warm YouTube viewer gets picked up on Meta and the reverse. |
| The same ad runs on repeat until people get sick of seeing it. | Creative is sequenced, so the second and third ad someone sees says something different from the first. |
| Reporting stops at clicks and impressions. | Reporting ties back to cost per acquisition and revenue, with clicks and reach shown as supporting context. |
Who this is for
Being upfront about fit saves both sides time.
Good fit
Businesses with steady website traffic but a low return-visitor conversion rate.
eCommerce brands with cart abandonment they're not currently re-marketing to.
Companies already spending on Meta or YouTube ads without a re-marketing structure in place.
Not for you, yet
Brand-new sites with very little traffic, since there's no audience yet to remarket to.
Businesses wanting organic social content only, not paid advertising.
Anyone expecting results without any conversion tracking in place.
Typical ranges we see across clients
Based on ROI client performance across 2025 to 2026. Wide ranges reflect how much outcomes vary by traffic volume, industry and how much re-marketing data already exists, not a promise of a specific number.
A loop, not a straight line
Re-marketing doesn't run in a straight line from audit to done. It runs on a cycle, for the life of the engagement.
Audit
Current Meta and YouTube accounts, tracking setup and existing audience data reviewed to find the real opportunity.
Build
Campaign structure and re-marketing audiences built across both platforms, with creative sequenced for each stage.
Launch
Campaigns go live with a clear tracking baseline in place before any budget scaling happens.
Optimise
Weekly review of segment performance, budget and creative shifted toward what's actually converting.
Scale
Proven segments get more budget, and the re-marketing structure expands as the audience grows.
→ back to Audit, on a rolling basis, for the life of the engagement.
Questions about Meta & YouTube advertising in Australia
How much does Meta and YouTube advertising cost in Australia?
Management fees typically run $2,000 to $9,000 AUD a month depending on ad spend and how many re-marketing segments are in play, separate to your Meta and YouTube ad spend itself. You'll get exact numbers after the free audit.
Why only Meta and YouTube, not TikTok or LinkedIn?
We'd rather run two platforms properly than four platforms thinly. Meta and YouTube also connect well for cross-platform re-marketing, someone who watches a YouTube ad can be picked up on Meta a few days later, which gets harder to do cleanly once more platforms are added into the mix.
What makes your re-marketing "advanced"?
Audiences are segmented by what someone actually did, viewed a video, visited a page, added to cart, not lumped into one generic retargeting pool. Creative is sequenced to match, so the second and third ad someone sees says something different from the first, and audiences are shared across Meta and YouTube rather than run as two separate re-marketing pools.
How long until I see results?
Re-marketing campaigns typically show movement within two to three weeks once audiences and creative are live, since you're advertising to people who already know you. Cold audience campaigns take longer to prove out, generally six to eight weeks, since the platforms need volume to learn who converts.
Do I need existing traffic for re-marketing to work?
Yes. Re-marketing depends on having an audience to follow up with, so it works best alongside some existing traffic from ads, organic search or referrals. If your site gets very little traffic, we'll usually recommend building that up first before a re-marketing structure has anyone to work with.
Turn traffic you're already paying for into return customers
Claim your free audit and we'll show you exactly where warm traffic is currently going cold, and what a properly sequenced Meta and YouTube re-marketing structure would look like for your business.
Claim your free audit →