Tracking newsletter signups in GA4 requires sending an event to Google Analytics 4 whenever someone successfully subscribes. As of early 2026, this is best achieved by integrating your email marketing platform with GA4, or by implementing custom event tracking via Google Tag Manager.
- GA4 Event Creation: Define a specific event in GA4 – for example, ‘newsletter_signup’ – to capture these submissions.
- Platform Integrations: Current systems include direct integrations with popular email marketing services like Mailchimp, Klaviyo, and ActiveCampaign, allowing automatic event firing.
- Google Tag Manager (GTM): For platforms without direct integration, GTM now features enhanced event listeners and data layer variables to reliably detect form submissions.
- Enhanced Measurement: GA4’s Enhanced Measurement can automatically track form submissions, but custom events offer greater control and data accuracy.
In 2026, Australian businesses must also be mindful of privacy regulations like the Privacy Act and the Australian Privacy Principles (APPs). Ensure your GA4 implementation respects user consent for data collection, particularly regarding personal information submitted through newsletter forms. Properly configuring consent mode within GA4 is crucial for compliance.
Instead of navigating these technical complexities and ensuring compliance, let ROI.com.au handle your GA4 setup and tracking. We can take care of all this for you. Contact our team today to discuss optimising your GA4 implementation for maximum return on investment.
