Tracking newsletter signups in GA4 requires sending an event to Google Analytics 4 whenever someone successfully subscribes. As of early 2026, this is best achieved by integrating your email marketing platform with GA4, or by implementing custom event tracking via Google Tag Manager.
- GA4 Event Creation: Define a specific event in GA4 – for example, ‘newsletter_signup’ – to capture these submissions.
- Platform Integrations: Current systems include direct integrations with popular email marketing services like Mailchimp, Klaviyo, and ActiveCampaign, allowing automatic event firing.
- Google Tag Manager (GTM): For platforms without direct integration, GTM now features enhanced event listeners and data layer variables to reliably detect form submissions.
- Enhanced Measurement: GA4’s Enhanced Measurement can automatically track form submissions, but custom events offer greater control and data accuracy.
In 2026, Australian businesses must also be mindful of privacy regulations like the Privacy Act and the increasing focus on first-party data. Accurate GA4 tracking, combined with compliant consent management platforms, ensures you’re measuring genuine interest and respecting user privacy. This data is crucial for optimising your marketing spend and personalising customer journeys.
Instead of navigating these technical complexities yourself, let ROI.com.au handle your GA4 setup and newsletter signup tracking. We can take care of all this for you. Contact our team today to discuss how we can help you unlock the full potential of your marketing data.
