Growing a LinkedIn following in Australia in 2026 relies heavily on consistent, value-driven content amplified by LinkedIn’s increasingly sophisticated algorithmic targeting and now, AI-powered content suggestions.
- LinkedIn’s AI Content Assistant: Current systems include an integrated AI tool that analyses trending topics within your industry and suggests content pillars, headlines, and even draft posts optimised for engagement.
- LinkedIn Live with Interactive Polls & Q&A: LinkedIn Live now features real-time audience interaction tools like polls and dedicated Q&A sections, boosting dwell time and visibility.
- Company Pages as Hubs: LinkedIn prioritises content originating from Company Pages, making them central to organic reach. Focus on building a strong brand presence here.
- Employee Advocacy Programs: Encouraging employees to share company content significantly expands reach, leveraging their personal networks.
In 2026, Australian businesses must also be mindful of the ACCC’s ongoing scrutiny of digital advertising practices. Transparency in sponsored content and adherence to data privacy regulations are crucial. Furthermore, LinkedIn’s algorithm increasingly favours content that sparks genuine conversation and demonstrates thought leadership within the Australian business landscape.
Instead of navigating these complex algorithmic shifts and compliance requirements yourself, let our team at ROI.com.au handle your LinkedIn growth strategy. We can take care of all this for you.
