Know What You Don’t
What’s the best way to learn GA4 in Australia?
Google Analytics 4 (GA4) is a data analytics platform that tracks website and app activity, providing insights into customer behaviour and marketing performance. As of
What’s the difference between Perplexity and ChatGPT search?
Perplexity and ChatGPT both utilise large language models (LLMs) to provide answers, but they function fundamentally differently. Perplexity is designed as an ‘answer engine’ –
What’s the ethical use of ChatGPT in marketing?
ChatGPT, as of early 2026, functions as a powerful content generation and personalisation tool, utilising advanced natural language processing to create marketing materials based on
What’s the best way to test Google Ads copy?
The most effective way to test Google Ads copy in 2026 is through A/B testing, leveraging Google’s automated and advanced experimentation features to determine which
What’s the role of social signals in SEO?
Social signals – shares, likes, comments, and other engagements on social media platforms – don’t directly influence Google’s ranking algorithms as a *direct* ranking factor,
How to set up enhanced measurement in GA4?
Enhanced measurement in Google Analytics 4 (GA4) automatically tracks valuable user interactions on your website without requiring manual event coding, providing deeper insights into customer
How to optimize blog posts for AI citations?
As of early 2026, AI-powered content verification systems are increasingly relying on structured data and semantic markup within blog posts to accurately attribute sources and
How to use ChatGPT for newsletter content?
ChatGPT, as of early 2026, functions as a powerful content generation tool by utilising advanced natural language processing to create text based on prompts you
How to use Google Ads for brand awareness?
Google Ads builds brand awareness by ensuring your business appears prominently when Australians are actively searching for related products or services, or even browsing relevant
What’s the best way to run social media contests?
Effective social media contests in 2026 rely on automated entry collection and verification, ensuring fairness and compliance with platform rules and Australian consumer law. Current
What are GA4 key events (conversions)?
GA4 key events, or conversions, are specific user actions on your website that you deem valuable to your business – think a completed purchase, a
Does page speed matter for AI search rankings?
As of early 2026, AI-powered search engines like Google’s Gemini and others prioritise user experience, and page speed is a core component of that experience.