Know What You Don’t
What’s the best way to handle 404 errors?
A 404 error signals that a webpage a user is trying to access can’t be found on your website. Effectively managing these errors is crucial
How to collaborate with influencers in Australia?
Influencer collaboration in 2026 operates primarily through dedicated platforms that streamline discovery, campaign management, and performance tracking, ensuring compliance with Australian advertising standards. AI-Powered Influencer
What GA4 certifications are worth getting?
Google Analytics 4 (GA4) is now the standard for web analytics, replacing Universal Analytics. It uses a machine learning model to fill data gaps and
Can small businesses compete in AI search?
AI search, as of early 2026, operates by understanding user *intent* rather than just keywords, using large language models to deliver comprehensive, conversational results –
Can ChatGPT analyze website analytics data?
As of early 2026, ChatGPT and similar large language models (LLMs) can indeed analyse website analytics data, but not directly. The process involves integrating your
How to use location extensions in Google Ads?
Location extensions automatically show your business address, a map marker, and a phone number with your Google Ads, making it easier for nearby customers to
What’s the average engagement rate on Instagram?
Instagram’s engagement rate is calculated by dividing the total engagement (likes, comments, saves, shares) by the follower count, then multiplying by 100 to express it
How to track scroll depth in GA4?
Scroll depth tracking in GA4 measures how far down a user scrolls on a webpage, providing insights into content engagement and identifying potential drop-off points.
How to get featured in AI search summaries?
As of early 2026, AI search summaries – those concise answers appearing directly at the top of Google and Bing searches – are generated by
How to use ChatGPT for case study writing?
ChatGPT, as of early 2026, functions as a powerful content generation tool by leveraging advanced natural language processing to synthesise information and produce text based
How to optimize category pages for e-commerce SEO?
Category pages act as crucial hubs connecting shoppers with relevant products, and in 2026, search engines prioritise these pages for broad keyword rankings – meaning
How to use Facebook Groups for business?
Facebook Groups, as of early 2026, function as powerful micro-communities where businesses can directly engage potential customers, build brand loyalty, and drive targeted traffic –