Know What You Don’t
What social media trends are emerging in 2026?
As of early 2026, social media is increasingly driven by AI-powered personalisation and immersive experiences, moving beyond simple content feeds to dynamic, interactive environments. Current
How to set up GA4 for mobile apps?
Google Analytics 4 (GA4) for mobile apps tracks user interactions within your app, providing valuable data on user behaviour, app performance, and marketing campaign effectiveness.
How to optimize pricing pages for AI search?
As of early 2026, AI search engines – like Google’s Gemini and Bing AI – are increasingly prioritising structured data and semantic understanding when indexing
What’s the role of ad position in Google Ads?
Ad position in Google Ads determines where your advertisement appears on the Search Engine Results Page (SERP) – higher positions generally receive more visibility and
What’s the difference between dofollow and nofollow links?
Dofollow and nofollow links are instructions passed from one website to another, telling search engines – like Google Australia – whether to pass on ranking
How to run YouTube ads in Australia 2026?
YouTube advertising in 2026 operates through Google Ads, utilising a bidding system where you compete with other advertisers to display your video content to targeted
What are GA4 predictive metrics?
GA4 predictive metrics use machine learning to forecast future customer behaviour based on historical data, helping you proactively optimise your marketing spend and anticipate trends.
Does AI search favor certain website types?
As of early 2026, AI-powered search engines like Google’s Gemini and Microsoft’s Copilot don’t inherently *favour* specific website types, but they prioritise websites that demonstrably
How to optimize Google Ads for seasonal campaigns?
Optimising Google Ads for seasonal campaigns in 2026 relies on anticipating shifts in customer behaviour and leveraging Google’s advanced automation features to adjust bids and
How to create SEO-friendly content?
Search engines like Google utilise complex algorithms to understand and rank content, prioritising information that directly answers user queries and demonstrates authority. As of early
What’s the ideal image size for social media posts?
Social media platforms dynamically resize images to fit various displays and formats, but providing optimal dimensions ensures your visuals appear crisp, professional, and avoid unwanted
How to track button clicks in GA4?
Tracking button clicks in Google Analytics 4 (GA4) involves setting up ‘events’ that register when a user interacts with specific elements on your website. As