Know What You Don’t
What’s the impact of HTTPS on SEO?
HTTPS (Hypertext Transfer Protocol Secure) is now a core ranking signal for Google and other search engines; essentially, it’s a trust factor. As of early
How to optimize social media profiles for search?
Social media platforms are increasingly functioning as search engines themselves, meaning optimising your profiles for relevant keywords directly impacts visibility to potential customers actively seeking
How to set up GA4 for Shopify stores in Australia?
Google Analytics 4 (GA4) tracks user interactions on your Shopify store, providing valuable data about customer behaviour and campaign performance. As of early 2026, GA4
How to optimize landing pages for AI search?
As of early 2026, AI search engines – like the increasingly prominent ‘AussieSearch’ and Google’s evolved systems – don’t just *read* your landing page content;
How to use ChatGPT for sales email templates?
ChatGPT, as of early 2026, functions as a powerful text generation tool; you provide a prompt describing the desired email, and it creates draft content
How to use schema markup effectively?
Schema markup is code you add to your website to help search engines like Google understand your content, and display it more richly in search
What social media content gets the most shares?
As of early 2026, social media algorithms prioritise content demonstrating ‘social proof’ – meaning posts that spark genuine engagement, and shares are a key signal
What are GA4 segments and how do I use them?
GA4 segments allow you to isolate and analyse specific groups of users based on their behaviours and characteristics, providing deeper insights than looking at overall
What’s the impact of AI search on click-through rates?
As of early 2026, AI-powered search engines like Google’s Gemini and Bing AI are directly answering user queries *within* the search results page (SERP), significantly
What’s the future of ChatGPT in Australian marketing?
ChatGPT, as of early 2026, functions as a sophisticated AI content engine, analysing vast datasets to generate marketing copy, personalise customer interactions, and automate reporting
What’s the best content strategy for SEO?
The most effective content strategy for SEO in 2026 centres around establishing topical authority – demonstrating to search engines like Google that your website is
How to use Pinterest for Australian businesses?
Pinterest functions as a visual discovery engine where users find inspiration for projects and purchases, making it a powerful marketing platform for Australian businesses to