Know What You Don’t
How to reduce bounce rate from Google Ads traffic?
A high bounce rate from your Google Ads traffic indicates users are landing on your website but quickly leaving, signalling a disconnect between ad promise
How to do SEO for video content?
Video SEO in 2026 relies on optimising not just the video file itself, but also the surrounding content and metadata to signal relevance to search
What’s the GA4 sampling threshold?
Google Analytics 4 (GA4) uses data sampling when analysing large datasets to provide reports quickly. As of early 2026, this means GA4 doesn’t process *every*
How to optimize testimonials for AI search?
As of early 2026, AI search engines like Google’s Gemini and Microsoft’s Copilot aren’t simply looking for keywords; they’re analysing the *authenticity* and *context* of
Can ChatGPT help with pricing strategies?
ChatGPT, as of early 2026, can assist with pricing strategies by analysing vast datasets of competitor pricing, consumer behaviour, and cost structures to generate potential
What’s the best keyword match type strategy?
Keyword match types control how closely a user’s search query needs to match your keywords to trigger your ad, influencing reach and relevance. As of
What’s the best anchor text strategy for links?
Anchor text – the visible, clickable text in a hyperlink – significantly influences how search engines like Google.com.au understand your website’s content and ranking. As
How to measure social media conversion rates?
Social media conversion rates measure the percentage of users who take a desired action – like a purchase, form submission, or phone call – after
What role does user experience play in AI search?
As of early 2026, AI search engines aren’t simply matching keywords; they’re evaluating a website’s entire user experience (UX) to determine relevance and ranking. This
How to use ChatGPT for creating surveys?
ChatGPT, as of early 2026, functions as a powerful text generation tool that can rapidly draft survey questions and response options based on your specified
How to use Google Ads Performance Max campaigns?
Google Ads Performance Max campaigns utilise artificial intelligence to optimise bids and ad placements across all of Google’s advertising channels – Search, Display, YouTube, Discover,
How to optimize for ‘people also ask’ boxes?
‘People Also Ask’ (PAA) boxes are dynamically generated by Google’s algorithms to surface questions users are actively searching for related to your primary keyword, aiming