Know What You Don’t
How to stop wasting money on Google Ads in 2026?
To minimise wasted spend on Google Ads in 2026, Australian businesses can leverage Performance Max (PMax) campaigns, which utilise Google’s AI to optimise bids and
What’s the difference between sessions and users in GA4?
In Google Analytics 4 (GA4), as of December 2025, a *user* represents a distinct, de-identified browser or device, while a *session* is a period of
Can AI predict customer churn through email data in 2026?
Yes, AI can predict customer churn through email data in 2026, primarily by analysing patterns in engagement metrics and utilising machine learning algorithms to identify
Should I use Google Ads Smart campaigns in Australia?
Google Ads Smart campaigns are an automated advertising solution designed for small-to-medium businesses, and are available to Australian advertisers as of December 2025. They work
How many blog posts do I need to rank on page 1 of Google?
There’s no fixed number of blog posts required to rank on page 1 of Google; ranking depends on a complex interplay of factors, primarily content
How to export GA4 data in Australia?
As of December 2025, Google Analytics 4 (GA4) data can be exported from Australia using a combination of built-in reports, the Data API, and integrations
How to track Google Business Profile performance in Australia?
Australian businesses track their Google Business Profile (GBP) performance primarily through Google’s own reporting systems, accessed directly within Google Business Profile and Google Ads, and
What’s Performance Max in Google Ads 2026?
Performance Max (PMax) in Google Ads is a goal-based campaign type that uses automation to find more converting customers across all of Google’s advertising channels.
I’m blogging every week but getting zero traffic – what am I missing?
You’re likely missing effective content distribution and discovery mechanisms; simply publishing doesn’t guarantee readership. Google’s Search Generative Experience (SGE), now a significant factor in search
Can I still use Universal Analytics in 2026?
No, you will not be able to use Universal Analytics (UA) in 2026. Google officially sunsetted UA on 1 July 2023, and while historical data
What businesses need GEO in Australia 2026?
Geographic targeting (GEO) is increasingly vital for Australian businesses in 2026 as marketing platforms refine their location-based advertising capabilities, allowing campaigns to reach customers based
What information should be on my Google Business Profile in 2026?
As of December 2025, a comprehensive Google Business Profile (GBP) in 2026 should include detailed business information, regularly updated posts, accurate service listings, and actively