Know What You Don’t
Can I rank without backlinks in 2026?
Ranking without traditional backlinks is increasingly possible in 2026, primarily due to Google’s continued development of its AI-powered understanding of content relevance, and the growing
What’s local SEO in Australia?
Local SEO in Australia focuses on optimising your online presence to appear in local search results on Google, primarily through Google Business Profile (GBP) and
Do Google Ads work for B2B in Australia 2026?
As of December 2025, Google Ads remains a viable platform for Australian B2B marketing, operating on a pay-per-click (PPC) advertising model where businesses bid on
How often should I update my website in 2026?
Determining website update frequency in 2026 is increasingly linked to Search Engine Optimisation (SEO) performance, specifically how Google’s ranking systems interpret ‘website freshness’. Google’s systems,
How often should I check my Google Ads?
The frequency with which you check your Google Ads depends on your campaign settings and budget, but the platform is designed to operate autonomously while
Should I focus on one strong keyword or target multiple related keywords?
Currently, Google’s Search Generative Experience (SGE) and other platforms like Bing AI, as of December 2025, are designed to understand user intent beyond single keywords,
Why is my GA4 traffic lower than it used to be?
You’re likely seeing lower traffic in Google Analytics 4 (GA4) compared to Universal Analytics (UA) because GA4’s data model is fundamentally different, focusing on user
What’s the cost of AI email marketing tools in Australia 2026?
As of December 2025, the cost of AI-powered email marketing tools in Australia in 2026 is primarily determined by the number of contacts in a
What are ad extensions in Google Ads?
Ad extensions in Google Ads are pieces of information added to your standard text ads to provide potential customers with more useful details about your
Can I rank without backlinks or is that mandatory in 2026?
As of December 2025, ranking in Google search results without *any* backlinks is increasingly difficult, but not entirely impossible, and is unlikely to become mandatory
How to set up ecommerce tracking in GA4 in Australia 2026?
Ecommerce tracking in Google Analytics 4 (GA4) in Australia in 2026 relies on sending data about online transactions to GA4 via the Google tag and
How to use AI for A/B testing emails in Australia 2026?
As of December 2025, Australian businesses are increasingly utilising AI-powered features within marketing automation platforms like Campaign Monitor, Klaviyo, and ActiveCampaign to automate and optimise