Know What You Don’t
Do I need a landing page for Google Ads?
Google Ads works by showing your advertisement to potential customers, and then directing them to a specific webpage – this is where a landing page
Can you run sponsored content on ChatGPT?
As of early 2026, running sponsored content *directly* within ChatGPT isn’t about traditional banner ads. Instead, it leverages ‘custom instructions’ and advanced prompt engineering to
Can I do SEO myself or should I hire an expert?
Search Engine Optimisation (SEO) works by improving your website’s relevance to specific search queries, signalling this relevance to search engines like Google, and ultimately increasing
What’s better – search ads or display ads in 2026?
Search ads appear when Australians actively search for specific products or services on platforms like Google, while display ads are visually-driven advertisements shown across a
What’s better – search ads or display ads in 2026?
Search ads appear when Australians actively search for products or services on platforms like Google, utilising keyword targeting, while display ads leverage visual creatives across
Do older Australians use social media?
As of early 2026, social media usage amongst older Australians is significantly higher than many businesses realise, driven by improved digital literacy programs and platforms
Can I do SEO myself or should I hire an expert?
Search Engine Optimisation (SEO) works by improving your website’s relevance to specific search queries, signalling this relevance to search engines like Google, and ultimately increasing
How much time do Australians spend on social media daily?
Determining precise daily social media usage requires analysing aggregated, anonymised data from platforms and mobile device usage tracking, combined with representative panel surveys. As of
How much time do Australians spend on social media daily?
Determining precise daily social media usage requires analysing aggregated, anonymised data from platforms and mobile device usage tracking. As of early 2026, current systems include
How long does it take to set up GA4 for a small business?
Google Analytics 4 (GA4) works by using a JavaScript tag placed on your website to collect data about user behaviour, which is then processed and
How does AI search affect buying decisions in Australia?
AI search, as of early 2026, directly impacts Australian buying decisions by moving beyond keyword matching to understand *intent* – what a customer truly needs,
How to use ChatGPT for content marketing?
ChatGPT, as of early 2026, functions as a powerful AI assistant capable of generating various content formats – blog posts, social media captions, email copy,