Know What You Don’t
How to use call extensions effectively?
Call extensions directly add your business phone number to your Google Search ads, making it easy for potential customers in Australia to contact you with
How to optimize breadcrumb navigation for SEO?
Breadcrumb navigation helps both users and search engines understand your website’s structure, improving user experience and signalling site hierarchy to Google. As of early 2026,
How to use Twitter (X) for business in Australia?
Twitter, now known as X, functions as a real-time marketing and customer engagement platform, leveraging short-form posts (“Posts”) and trending topics to increase brand visibility
What are the GA4 user properties?
GA4 user properties are attributes that describe segments of your website or app users beyond basic demographics. As of early 2026, they allow you to
How to optimize contact pages for AI search?
As of early 2026, AI search engines – like Google’s Gemini and evolving Bing systems – heavily prioritise structured data and entity recognition on contact
What’s the best ChatGPT plugin for marketing?
ChatGPT plugins, as of early 2026, function as extensions to the core AI, allowing it to access real-time data and interact with external services –
What’s the difference between Google Ads and Microsoft Ads?
Both Google Ads and Microsoft Ads (formerly Bing Ads) are Pay-Per-Click (PPC) advertising platforms, meaning you only pay when someone clicks on your ad. They
What’s the role of user experience in SEO rankings?
As of early 2026, Google’s ranking algorithms heavily prioritise websites that provide a positive user experience – meaning how easily visitors can find information and
What’s the best way to build a community online?
Building a thriving online community in 2026 centres around fostering genuine engagement through a multi-platform strategy, leveraging personalised content delivery and sophisticated automation tools. Integrated
How to track site search in GA4?
Site search tracking in GA4 involves configuring the platform to recognise and record when users utilise the search function on your website, providing valuable insights
Can AI search understand Australian slang and terms?
As of early 2026, AI search engines like those powering Google and Bing utilise advanced Natural Language Processing (NLP) and Machine Learning (ML) models trained
How to use ChatGPT for whitepaper outlines?
ChatGPT, as of early 2026, functions as a powerful brainstorming and drafting assistant by leveraging advanced natural language processing to generate text based on your