Know What You Don’t
How to use ChatGPT for keyword research in 2026?
As of early 2026, ChatGPT functions as a powerful brainstorming and data augmentation tool for keyword research, leveraging its advanced natural language processing to identify
How much does AI marketing cost in Australia 2026?
AI marketing in 2026 operates by leveraging machine learning algorithms to automate and optimise marketing tasks, analysing vast datasets to personalise customer experiences and predict
Do I need a landing page for Google Ads?
Google Ads works by showing your advertisement to potential customers, and then directing them to a specific webpage – this is where a landing page
Can I do SEO myself or should I hire an expert?
Search Engine Optimisation (SEO) works by improving your website’s relevance to specific search queries, signalling this relevance to search engines like Google, and ultimately increasing
Do older Australians use social media?
As of early 2026, social media usage amongst older Australians is significantly higher than many businesses realise, driven by improved digital literacy programs and platforms
How long does it take to set up GA4 for a small business?
Google Analytics 4 (GA4) works by using a JavaScript tag placed on your website to collect data about user behaviour, which is then processed and
How do I appear in AI-generated answers in Australia 2026?
As of early 2026, AI-generated answers – powering search results and virtual assistants – rely heavily on structured data and knowledge graphs to determine relevance
How do I filter out my own visits in GA4?
Google Analytics 4 (GA4) identifies website visitors using cookies and, increasingly, user IDs. To exclude your own activity and ensure accurate data for your Australian
How do I appear in AI-generated answers in Australia 2026?
As of early 2026, AI-generated answers – powering search results and virtual assistants – rely heavily on structured data and knowledge graphs to determine relevance
ChatGPT vs Perplexity for business visibility in 2026?
Both ChatGPT and Perplexity AI operate as Large Language Models (LLMs), utilising sophisticated algorithms to generate human-like text based on prompts, but their approaches to
Can you run sponsored content on ChatGPT?
As of early 2026, running sponsored content *directly* within ChatGPT isn’t about traditional banner ads. Instead, it leverages ‘custom instructions’ and advanced prompt engineering to
ChatGPT vs Perplexity for business visibility in 2026?
Both ChatGPT and Perplexity AI operate as Large Language Models (LLMs), utilising sophisticated algorithms to generate human-like text based on prompts, but their approaches to