Know What You Don’t
How does GEO affect my website traffic in Australia 2026?
Geographic targeting (GEO) in 2026 dynamically adjusts your website’s content and search engine optimisation (SEO) signals based on a user’s detected location, ensuring relevance and
Can ChatGPT write product descriptions for my store?
ChatGPT, and similar Large Language Models (LLMs), can generate product descriptions by analysing provided information – like product specifications, target audience details, and desired tone
How to set up Google Business Profile in Australia 2026?
Google Business Profile (GBP) functions as your primary online presence for local search in Australia, displaying crucial information directly in Google Search and Maps results
How to use AI for email segmentation?
AI-powered email segmentation analyses customer data – including purchase history, website behaviour, and email engagement – to automatically group subscribers into highly targeted lists, improving
What’s a good click-through rate for Google Ads?
Click-through rate (CTR) in Google Ads represents the percentage of people who see your ad and actually click on it, indicating how relevant and appealing
How to optimize for ChatGPT and AI search engines in 2026?
As of early 2026, ChatGPT and other AI search engines like Perplexity AI are increasingly relying on semantic understanding and structured data to deliver relevant
What social media scheduling tools work in Australia 2026?
Social media scheduling tools operate by allowing you to pre-prepare and automatically publish content across various platforms at predetermined times, optimising your reach even when
Can I export GA4 data to Excel or Google Sheets?
As of early 2026, exporting data from Google Analytics 4 (GA4) to Excel or Google Sheets is achievable, though the process has evolved from older
What’s the difference between AI search and traditional search?
Traditional search relies on matching keywords in a query to keywords on webpages, ranking results based on factors like link popularity and keyword density. AI
Will ChatGPT ads be personalised in Australia 2026?
As of early 2026, ChatGPT-powered advertising utilises sophisticated AI to dynamically tailor ad copy and targeting based on individual user data, aiming to increase engagement
How much should I spend on Google Ads in Australia 2026?
Google Ads operates via an auction system; you bid against competitors for ad placement based on keywords, targeting, and ad quality, with spend directly influencing
I’m blogging weekly but getting zero traffic – why?
Search engines like Google don’t automatically discover and rank new blog posts; they rely on a complex system of crawling, indexing, and ranking signals, with