Know What You Don’t
What’s the minimum budget for Google Ads?
Google Ads operates on an auction system; you bid against other businesses for ad placement based on keywords and targeting. While there’s no *strict* minimum
How long does SEO take to work in Australia?
Search Engine Optimisation (SEO) works by improving your website’s relevance to specific search queries, signalling this relevance to search engines like Google Australia, and building
Most popular social media platforms by age in Australia?
Determining social media platform popularity by age in Australia relies on analysing user demographics reported by the platforms themselves, combined with independent research from firms
What are the new GA4 features in Australia 2026?
Google Analytics 4 (GA4) operates on an event-based data model, meaning every user interaction is recorded as an ‘event’ rather than traditional session-based tracking. As
What is the future of SEO with AI search in Australia?
As of early 2026, AI search engines like Google’s Gemini and Microsoft’s Copilot are directly answering user queries using generative AI, rather than simply providing
How to use ChatGPT for social media posts?
ChatGPT, as of early 2026, functions as a powerful content generation tool by utilising advanced natural language processing to create text based on prompts you
How often should I update my Google Business Profile?
Google’s algorithms prioritise businesses that demonstrate ongoing activity and relevance within their Google Business Profile (GBP). As of early 2026, GBP updates aren’t just about
What AI tools help with marketing automation?
AI-powered marketing automation uses machine learning algorithms to analyse customer data, predict behaviour, and then automatically execute marketing tasks – essentially, doing more with less
How to reduce Google Ads cost per click in Australia?
Google Ads Cost Per Click (CPC) is determined by an auction system where you bid against competitors for ad placement, influenced heavily by Quality Score
What SEO tactics stopped working in 2026?
Pages with little original value, even if keyword-optimised, are consistently demoted. Private Blog Networks (PBNs): Google’s link analysis now effectively identifies and devalues links from
How to use influencer marketing in Australia 2026?
Influencer marketing in 2026 operates through sophisticated AI-powered platforms that match brands with creators based on audience demographics, engagement metrics, and brand safety scores, moving
Is GA4 compatible with my website or app?
Google Analytics 4 (GA4) operates using a data stream approach, collecting event-based data from your website or app and sending it to Google’s servers for