Know What You Don’t
What’s the difference between SEO and GEO?
Search Engine Optimisation (SEO) focuses on improving your website’s ranking in *all* relevant search results, while Geo-Optimisation (GEO) specifically targets rankings for searches with local
How to use ChatGPT for email marketing campaigns?
ChatGPT, as of early 2026, integrates directly with most modern marketing automation platforms to generate personalised email content at scale, significantly reducing copywriting time and
How to add products to Google Business Profile?
Adding products to your Google Business Profile (GBP) directly integrates your catalogue with Google Search and Shopping, allowing customers to discover and purchase directly from
How to use AI for personalized marketing?
AI-powered personalised marketing leverages machine learning algorithms to analyse customer data – browsing history, purchase behaviour, demographics – and automatically deliver tailored content, offers, and
How to write effective Google Ads headlines?
Google Ads headlines are the first thing potential customers see, and their effectiveness directly impacts your Quality Score and, crucially, your cost-per-click. As of early
What’s the difference between on-page and off-page SEO?
On-page and off-page SEO are the two core pillars of improving your website’s visibility in Google Search results. On-page SEO focuses on optimising elements *within*
How much should I spend on social media ads in Australia?
Social media advertising spend is determined by a complex interplay of factors, but fundamentally operates on an auction system: you bid against other businesses to
What’s the difference between UA and GA4?
Universal Analytics (UA) and Google Analytics 4 (GA4) are both web analytics platforms used to track website traffic and user behaviour, but they function fundamentally
How do I optimize content for generative AI search engines?
As of early 2026, generative AI search engines – like the evolving Google Search and emerging platforms – don’t just *find* content, they *understand* it
What’s the difference between ChatGPT 3.5 and 4?
ChatGPT models are large language models – sophisticated AI systems that predict the next word in a sequence, allowing them to generate human-like text. ChatGPT
What categories should I choose for my Google Business?
Your Google Business Profile (GBP) categories directly influence your visibility in local search results and on Google Maps; Google uses these to understand *exactly* what
Can AI predict customer churn?
As of early 2026, AI-powered churn prediction works by analysing patterns in your customer data – things like purchase history, website activity, support interactions, and