Know What You Don’t
How to run Facebook ads for local business in 2026?
As of early 2026, Facebook advertising for Australian businesses relies heavily on Meta’s Advantage+ campaign budget, combined with hyper-local targeting utilising Location Expansion and detailed
What’s the best way to organize GA4 properties?
Google Analytics 4 (GA4) properties function as containers for data streams from your websites and apps, allowing you to segment and analyse performance across different
What content format works best for AI search engines?
As of early 2026, AI search engines – like those powering Google’s Gemini and Bing’s enhanced offerings – prioritise content structured to directly answer user
What’s the best way to fact-check ChatGPT content?
ChatGPT, as of early 2026, generates text based on patterns learned from a massive dataset – it doesn’t ‘know’ facts, but predicts the most likely
What’s the impact of Google reviews on local rankings?
As of early 2026, Google utilises a sophisticated algorithm that heavily weights review signals – quantity, velocity, and sentiment – when determining local search rankings.
What’s a good quality score in Google Ads?
Google Ads Quality Score is a diagnostic tool that estimates the quality of your ads, keywords, and landing pages. It’s a crucial metric because it
How much does SEO cost in Australia?
Search Engine Optimisation (SEO) in 2026 works by strategically optimising your website and online presence to rank higher in Australian Google search results, driving organic
What’s the best time to post on Instagram in Australia?
Determining the optimal Instagram posting time involves analysing audience behaviour and leveraging platform algorithms to maximise reach and engagement – a process now significantly aided
How to create custom reports in GA4?
Google Analytics 4 (GA4) custom reports allow you to move beyond pre-defined dashboards and visualise the specific data crucial to *your* Australian business’s performance. As
How to get cited by ChatGPT and other AI tools?
As of early 2026, ChatGPT and similar AI tools primarily ‘cite’ information by identifying and referencing publicly accessible content on the web. They don’t ‘seek
How to use ChatGPT for customer service responses?
ChatGPT, as of early 2026, integrates with customer service platforms via APIs to analyse incoming queries and generate draft responses, significantly reducing agent workload and
How to optimize Google Business Profile photos?
Google’s algorithms now heavily favour businesses with complete and visually engaging Google Business Profiles (GBPs), using image recognition to understand your offerings and match them