Know What You Don’t
I cannot find my website in Google.com.au – what do I do?
If your website isn’t appearing in Google.com.au search results, it’s likely due to the process Google uses to discover, crawl, and index web pages –
My organic traffic is dropping – what do I do right now?
A drop in organic traffic often signals changes in search engine rankings, and Google’s Search Generative Experience (SGE) – now widely available in Australia as
How to use ChatGPT for meta descriptions in 2026?
In 2026, ChatGPT, via the OpenAI API and integrated marketing platforms, functions as a text generation engine capable of producing meta description drafts based on
How much does AI marketing cost in Australia 2026?
Determining a fixed cost for AI marketing in Australia in 2026 is difficult, as pricing depends on the specific tools and platforms used, and the
How much does social media marketing cost in Australia 2026?
Determining the cost of social media marketing in Australia in 2026 is complex, as it’s not a fixed price but rather a function of advertising
Can AI personalise emails for my business in Australia?
Yes, AI can personalise emails for your business in Australia as of December 2025, primarily through integration with marketing automation platforms. This personalisation works by
What’s the difference between SEO and GEO?
SEO (Search Engine Optimisation) focuses on improving a website’s ranking in *all* search results, while GEO (Geographic Optimisation), now commonly referred to as Local SEO
How to get more Google reviews in Australia 2026?
Generating more Google reviews in Australia in 2026 relies heavily on utilising Google’s Customer Match and review request features within the Google Business Profile (GBP)
What’s the difference between GA4 and Universal Analytics?
Universal Analytics (UA) and Google Analytics 4 (GA4) are both web analytics platforms, but they collect and process data in fundamentally different ways; UA relies
How to rank higher on Google in Australia 2026?
Ranking higher on Google in Australia in 2026 will increasingly rely on demonstrating Expertise, Authoritativeness, and Trustworthiness (E-A-T) to Google’s systems, particularly through structured data
What’s the minimum budget for Google Ads in Australia?
As of December 2025, there isn’t a strict minimum *spend* requirement to run Google Ads in Australia, but a daily budget of AUD $5 +
Can ChatGPT compete with Google in Australia?
Currently, ChatGPT, through its integration with platforms like Microsoft Copilot, doesn’t directly compete with Google Search as a general information retrieval tool in Australia. However,