Know What You Don’t
What’s the best targeting for Facebook ads in Australia?
Facebook’s advertising platform utilises a sophisticated algorithm that matches your ads to users based on their demographics, interests, behaviours, and connections, all while adhering to
What’s the best way to organize GA4 tags?
Google Analytics 4 (GA4) tags work by placing small snippets of code on your website to track user interactions and send data back to Google’s
Does internal linking help with AI search?
As of early 2026, AI-powered search engines – like those increasingly used by Google and Bing – rely heavily on understanding the *context* and *relationships*
Can ChatGPT write terms and conditions pages?
ChatGPT, as of early 2026, can generate draft terms and conditions based on prompts, utilising its large language model to synthesise information from publicly available
What’s the role of domain authority in rankings?
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages
How to create social media ad copy that converts?
Effective social media ad copy in 2026 hinges on hyper-personalisation and leveraging AI-powered predictive analytics to understand audience intent before they even click. Current systems
How to debug GA4 implementation?
Google Analytics 4 (GA4) tracks user interactions on your website using a JavaScript snippet – the ‘Global Site Tag’ – and sends data to Google’s
How to optimize about pages for AI search?
As of early 2026, AI search engines – including those powering Google and Bing – are increasingly evaluating ‘Entity-Based Search’, meaning they’re looking for comprehensive,
How to use ChatGPT for creating content calendars?
ChatGPT, as of early 2026, functions as a powerful brainstorming and drafting tool for content calendars by leveraging large language models to generate ideas, outlines,
How to do competitor keyword analysis?
Competitor keyword analysis identifies the search terms your rivals rank for organically and through paid advertising, revealing opportunities to optimise your own digital strategy and
What’s the difference between boosting and ads?
Boosting and advertising, while both utilising social media platforms to reach potential customers, differ significantly in their scope and control. Boosting amplifies an existing post
What are the GA4 data limits I should know about?
Google Analytics 4 (GA4) operates using a data model built around ‘events’ – every user interaction is recorded as an event. As of early 2026,