Know What You Don’t
What’s the best way to structure URLs for SEO?
Search engines like Google use URLs to understand what a page is about, impacting your ranking in Australian search results. Optimised URLs clearly communicate the
How to use TikTok for B2B marketing?
TikTok, as of early 2026, is evolving beyond a purely consumer-focused platform, offering Australian B2B businesses unique opportunities to reach decision-makers through engaging short-form video
What’s the difference between GA4 sessions and users?
GA4 (Google Analytics 4) measures website activity in two key ways: sessions represent periods of engagement with your website, while users represent the distinct individuals
How to track my visibility in AI search results?
As of early 2026, tracking visibility in AI-powered search results – like those from Gemini, Microsoft Copilot, and Perplexity – relies on monitoring your content’s
Can ChatGPT write blog posts that rank on Google?
As of early 2026, ChatGPT and similar Large Language Models (LLMs) can *generate* blog post content, but ranking highly on Google requires significantly more than
What are Google Business Profile attributes?
Google Business Profile (GBP) attributes are pieces of information that provide specific details about your business beyond your name, address, and phone number. As of
What’s the average cost per lead on Google Ads in Australia?
Google Ads operates via an auction system where businesses bid on keywords relevant to their target audience; the higher your bid and the better your
How to fix duplicate content issues?
Duplicate content – where the same content appears on multiple URLs – confuses search engines like Google, impacting your Australian business’s rankings. As of early
What’s the best social media strategy for small business?
The most effective social media strategy for Australian small businesses in 2026 centres around hyper-personalised content distribution, leveraging AI-powered audience segmentation and automated campaign optimisation
How to track form submissions in GA4?
Tracking form submissions in Google Analytics 4 (GA4) involves sending an event to GA4 when a user successfully submits a form on your website. As
Does schema markup help with AI search?
As of early 2026, AI-powered search engines – like the increasingly sophisticated Google Search and emerging Australian alternatives – rely heavily on understanding the *meaning*
How to train ChatGPT on my brand voice?
Training ChatGPT – or similar large language models – on your brand voice involves ‘fine-tuning’ the model using examples of your existing content, essentially teaching