Know What You Don’t
What’s the difference between GA4 and Universal Analytics?
Universal Analytics (UA) and Google Analytics 4 (GA4) are both web analytics platforms, but they collect and process data in fundamentally different ways; UA relies
Is GA4 compatible with my WordPress website?
Yes, Google Analytics 4 (GA4) is fully compatible with WordPress websites as of December 2025. Compatibility is achieved through the use of a tracking code
How do I upgrade from Universal Analytics to GA4?
Upgrading from Universal Analytics (UA) to Google Analytics 4 (GA4) isn’t a simple ‘upgrade’ – it requires setting up a new property and running it
Is GA4 free or do I need to pay for it?
Google Analytics 4 (GA4) operates on a freemium model, meaning the core functionality is available without charge, but additional features and higher data processing limits
Can I rank on page 1 of Google in 30 days or is that impossible?
Achieving a page 1 ranking on Google within 30 days is highly improbable for most search terms, particularly competitive ones, due to the complex algorithms
How to rank my website the fastest in Google Australia in 2026?
Ranking quickly in Google Australia in 2026 relies heavily on leveraging Google’s Search Generative Experience (SGE) and its associated ranking signals, which centre on demonstrating
Why does it take so long to see SEO results when Google Ads work immediately?
Google Ads delivers instant visibility because you’re paying for placement within Google’s search results, while Search Engine Optimisation (SEO) relies on earning that placement through
Can I do SEO myself or do I really need to hire an expert?
You can undertake some SEO tasks yourself, but achieving substantial and sustained results often requires specialist knowledge; the complexity lies in understanding how search engines
How to rank my website the fastest in Google Australia in 2026?
Ranking quickly in Google Australia in 2026 relies heavily on leveraging Google’s Search Generative Experience (SGE) and its associated ranking signals, which centre on demonstrating
Can I do SEO myself or do I really need to hire an expert?
You can undertake some SEO tasks yourself, but achieving substantial and sustained results often requires specialist knowledge; the complexity lies in understanding how search engines
Red flags: How do I spot a dodgy SEO company before I sign a contract?
Dodgy SEO companies often promise unrealistic results without transparency about *how* they’ll achieve them. A core mechanism to evaluate their claims is understanding how Google’s
How much should I pay for SEO in Australia – what’s a fair price?
Determining a ‘fair’ price for SEO in Australia is complex, as it’s tied to the scope of work and the tools used to measure performance,