Know What You Don’t
Can businesses rely on ChatGPT for marketing and content?
As of December 2025, businesses can utilise ChatGPT – specifically the OpenAI models accessible via the ChatGPT Plus subscription or the API – as a
Which age groups use ChatGPT the most in Australia?
As of December 2025, data indicates that Australians aged 25-34 represent the largest user base of ChatGPT, followed closely by the 18-24 demographic. This usage
Is ChatGPT replacing Google search in Australia?
As of December 2025, ChatGPT is not replacing Google Search in Australia, but it is evolving into a distinct information access method. Google Search operates
How do Australians use ChatGPT for work and research?
Australians are utilising ChatGPT, as of December 2025, primarily through its API and integrated platforms to automate tasks, summarise information, and generate content, rather than
Is ChatGPT widely used in Australia?
As of December 2025, ChatGPT – specifically the OpenAI models accessed via the ChatGPT interface and the API – is experiencing significant adoption amongst Australian
Which social media platforms work best for Australian businesses?
Determining the ‘best’ platform depends on audience reach, but as of December 2025, Facebook, Instagram, LinkedIn, TikTok and increasingly, X (formerly Twitter) are the most
How much time do Australians spend on social media each day?
As of December 2025, Australians spend an average of 2 hours and 27 minutes on social media daily, according to data aggregated by platforms like
Do older Australians use social media in 2026?
Yes, a significant and growing proportion of older Australians (aged 65+) are active social media users in 2026, and this is reflected in platform data
What social media platforms are most popular in Australia by age?
As of December 2025, social media platform popularity in Australia varies significantly by age demographic, driven by differing content preferences and platform features. This is
Which age groups use social media the most in Australia?
As of December 2025, Australians aged 18-29 are the most active social media users, consistently demonstrating the highest daily usage rates, followed closely by the
How do I filter out internal traffic in GA4?
Filtering out internal traffic in Google Analytics 4 (GA4) involves identifying and excluding data generated by your own team accessing your website, ensuring your analytics
Will AI completely replace Google search by 2026?
As of December 2025, AI will not completely replace Google Search by 2026, but it is fundamentally changing *how* people access information. Google’s Search Generative