Know What You Don’t
How to use Google Shopping ads in Australia?
Google Shopping ads showcase your products directly to customers searching on Google, appearing with an image, price, and store name – a highly visual and
What’s the role of content quality in SEO?
As of early 2026, search engines like Google prioritise delivering the *most helpful* results to Australian users, meaning content quality is no longer just about
How to run Instagram Shopping in Australia?
Instagram Shopping in Australia allows customers to purchase products directly from your Instagram feed and Stories, linking seamlessly to your online store for checkout. As
What are GA4 audiences and how do I create them?
GA4 audiences allow you to group users based on shared characteristics and behaviours on your website or app, enabling highly personalised marketing campaigns and a
What type of content does ChatGPT prefer to cite?
As of early 2026, ChatGPT, and similar large language models, prioritise content that is readily available online, demonstrably authoritative, and consistently structured. The system doesn’t
What’s the best AI writing tool besides ChatGPT?
AI writing tools like Jasper now utilise advanced Generative Pre-trained Transformer (GPT) models – similar to ChatGPT, but often optimised for specific marketing applications –
How to use AI for customer journey mapping?
AI-powered customer journey mapping, as of early 2026, leverages machine learning to analyse vast datasets of customer interactions – from website visits and social media
What are Google Ads extensions and which ones to use?
Google Ads extensions are pieces of information added to your standard text ads to provide potential customers with more useful details and encourage them to
How to optimize product pages for SEO?
Search engines like Google prioritise product pages that clearly communicate what’s being sold and match user search intent. As of early 2026, optimising these pages
What hashtags work best in Australia?
Determining effective hashtags in Australia in 2026 relies on real-time social listening and competitive analysis, moving beyond simple popularity metrics. Current systems include advanced algorithms
How to connect GA4 to Google Ads?
Connecting Google Analytics 4 (GA4) to Google Ads allows you to leverage website behaviour data – like which pages customers visit and actions they take
How does AI search affect e-commerce websites?
AI search, as of early 2026, fundamentally alters how customers discover products online by moving beyond keyword matching to understand search *intent* and deliver highly