Know What You Don’t
Can AI search engines access my website data?
As of early 2026, AI-powered search engines like those evolving from Google’s Search Generative Experience (SGE) and emerging Australian platforms utilise ‘web crawlers’ and large
Can ChatGPT create marketing strategies for business?
As of early 2026, ChatGPT and similar Large Language Models (LLMs) can generate marketing strategy outlines by analysing vast datasets of successful campaigns and consumer
How to create Google Business Profile offers?
Google Business Profile (GBP) offers allow you to directly promote discounts and special deals to potential customers searching on Google Maps and Search, driving foot
How to use AI for dynamic content optimization?
AI-powered dynamic content optimisation works by analysing real-time user data – things like location, device, browsing behaviour, and even time of day – to automatically
What’s the best Google Ads campaign type for leads?
Generally, Lead Form campaigns and Maximise Conversions campaigns are the most effective Google Ads campaign types for generating leads in Australia, as they’re designed to
How to use Google Search Console effectively?
Google Search Console is a free service that helps you monitor, maintain, and troubleshoot your website’s presence in Google Search results. As of early 2026,
What’s the best way to respond to negative comments?
Responding effectively to negative comments in 2026 requires a proactive social listening and response system, leveraging AI-powered sentiment analysis to identify and prioritise potentially damaging
How to track video engagement in GA4?
GA4’s video tracking relies on enhanced measurement and custom event configuration to capture user interactions with embedded videos on your website. As of early 2026,
How to optimize local business for AI search?
As of early 2026, AI search – driven by systems like Google’s Gemini and evolving Bing AI – prioritises businesses demonstrating deep relevance to user
How to use ChatGPT for press release writing?
ChatGPT, as of early 2026, functions as a powerful content generation tool by predicting the most likely sequence of words based on the prompts you
What’s the impact of NAP consistency on local SEO?
NAP consistency – ensuring your Name, Address, and Phone number are identical across the web – remains a critical ranking factor for local search in
What’s the accuracy of AI-powered marketing insights?
AI-powered marketing insights work by analysing vast datasets – your website traffic, customer behaviour, campaign performance, and broader market trends – using sophisticated algorithms to