Know What You Don’t
How to measure the effectiveness of AI marketing?
AI marketing effectiveness is measured by tracking how well AI-powered tools optimise campaigns towards pre-defined Key Performance Indicators (KPIs), using predictive analytics and automated reporting
What’s a good return on ad spend for Google Ads?
Google Ads return on ad spend (ROAS) is calculated by dividing the revenue generated from your Google Ads campaigns by the cost of those campaigns,
How to create viral social media content?
Viral social media content isn’t about luck; it’s about strategically leveraging algorithms and understanding audience psychology, amplified by the advanced analytical tools available as of
How to set up GA4 for multiple websites?
Google Analytics 4 (GA4) handles multiple websites through the use of ‘data streams’ within a single GA4 property, allowing consolidated reporting and analysis across your
Do backlinks matter for AI search visibility?
As of early 2026, AI-powered search engines like Gemini and Perplexity AI don’t *solely* rely on backlinks like traditional Google does, but they absolutely still
What’s the privacy policy for using ChatGPT in business?
ChatGPT, as used within business applications, operates by processing your prompts on OpenAI’s servers, meaning the data you input – including customer information or sensitive
What AI tools integrate with existing marketing stack?
AI integration with marketing stacks in 2026 operates via APIs (Application Programming Interfaces) and native connectors, allowing AI engines to access and analyse data from
How to use audience targeting in Google Ads?
Audience targeting in Google Ads allows you to focus your advertising spend on reaching customers most likely to be interested in your products or services,
What’s the impact of mobile-first indexing in Australia?
Mobile-first indexing means Google predominantly uses the mobile version of a website for indexing and ranking, rather than the desktop version. As of early 2026,
What’s the cost per click on Facebook ads in Australia?
Facebook ad costs, measured as Cost Per Click (CPC), aren’t fixed; they’re determined by an auction system where advertisers bid against each other for ad
What are GA4 custom dimensions?
GA4 custom dimensions allow you to import data beyond the standard metrics Google Analytics 4 collects, giving you a far more personalised and insightful view
How to write meta descriptions for AI search?
As of early 2026, AI-powered search engines like Google and Bing are increasingly using meta descriptions not just for snippets, but as a ranking signal