Know What You Don’t
What GA4 reports are most useful for marketing?
Google Analytics 4 (GA4) works by tracking user interactions – clicks, page views, form submissions – across your website and apps, then presenting this data
How to optimize video content for AI search?
As of early 2026, AI search for video relies heavily on a multi-modal understanding of content – meaning AI analyses not just the spoken words,
Can ChatGPT help with Google Ads copy?
ChatGPT, as of early 2026, functions as a powerful text generation tool that can assist in drafting Google Ads copy by analysing prompts and producing
How to create an SEO-friendly website structure?
A well-structured website helps both users and search engines navigate your content effectively, boosting your rankings in Google Australia. As of early 2026, search algorithms
How to use social media for customer service?
Social media customer service operates by actively monitoring your brand’s mentions across platforms and responding directly to customer queries, complaints, and feedback in a public
How to track outbound link clicks in GA4?
Tracking outbound link clicks in GA4 requires enhanced measurement and event configuration, as GA4 doesn’t automatically track users leaving your website. As of early 2026,
What’s the best content length for AI search?
As of early 2026, AI-powered search engines like those integrated into Google and Bing prioritise content that comprehensively answers a user’s query, rather than adhering
How to use ChatGPT for website FAQ pages?
ChatGPT, as of early 2026, can significantly streamline the creation and maintenance of your website’s Frequently Asked Questions (FAQ) page by generating human-quality answers to
How to create video ads for Google Ads?
Google Video Ads work by displaying short video content to potential customers across YouTube, the Google Display Network, and increasingly, Google Discover – all triggered
What’s the best video length for social media in 2026?
As of early 2026, social media algorithms prioritise ‘attention retention’ over simple video duration, meaning the ideal length isn’t fixed – it’s determined by how
What’s the difference between GA4 events and conversions?
GA4 (Google Analytics 4) tracks *everything* a user does on your website as an ‘event’, and then allows you to designate specific events as ‘conversions’
How to optimize images for AI search engines?
As of early 2026, AI search engines like Google Visual Search and Bing Visual Search don’t ‘see’ images like humans do; they analyse the data