Know What You Don’t
What’s the best internal linking strategy?
Internal linking strategically connects pages within your website, guiding both users and search engine crawlers to relevant content, boosting your site’s authority and search rankings.
What social media tools do Australian businesses use?
Social media marketing in 2026 relies on integrated platforms that automate content distribution, analyse performance, and personalise customer interactions, moving beyond simple posting to sophisticated
How to measure AI search traffic in GA4?
As of early 2026, measuring AI search traffic in Google Analytics 4 (GA4) requires a nuanced approach, as AI-driven searches aren’t always categorised as traditional
How to use ChatGPT to create buyer personas?
ChatGPT, as of early 2026, functions as a powerful data synthesis tool; you provide it with information about your existing customers and target market, and
How to use Google Ads for app promotion?
Google Ads app campaigns utilise machine learning to automatically optimise your ads across Google Search, Google Play, YouTube, Discover, and the Google Display Network, all
How to optimize images for SEO in 2026?
As of early 2026, search engines heavily rely on multimodal AI to understand image content, going beyond just file names and alt text. Effective image
How to run TikTok ads in Australia 2026?
TikTok advertising in Australia in 2026 operates on a bidding system within the TikTok Ads Manager, allowing businesses to target specific demographics and interests with
How to troubleshoot GA4 tracking issues?
Google Analytics 4 (GA4) tracking relies on a JavaScript tag placed on your website to collect user interaction data and send it to Google’s servers
Can AI search replace Google in Australia?
AI search, as it exists in early 2026, functions by directly answering user queries using large language models, rather than providing a list of links
What’s the difference between manual and automated bidding?
Manual bidding puts *you* in control of setting the maximum price you’re willing to pay for each click on your online ads, while automated bidding
What are LSI keywords and do they still matter?
LSI (Latent Semantic Indexing) keywords are terms and phrases closely related to your primary keyword, helping search engines understand the *context* of your content. As
What’s the difference between reach and impressions?
Reach and impressions are both key metrics for understanding the visibility of your digital marketing campaigns, but they measure different things. Impressions count the total