Know What You Don’t
Does ChatGPT understand SEO best practices?
As of December 2025, ChatGPT doesn’t ‘understand’ SEO in the way a human marketer does, but it can process and generate text based on patterns
Is AI marketing expensive in Australia 2026?
The cost of AI marketing in Australia in 2026 varies significantly, but isn’t necessarily expensive; it depends on the complexity of the AI system used
Should I invest in SEO or pivot to AI platform optimization for 2026?
As of December 2025, both Search Engine Optimisation (SEO) and AI platform optimisation are distinct approaches to improving online visibility, but their mechanisms are diverging
How does GA4’s event-based model work for small businesses?
Google Analytics 4 (GA4), as of December 2025, tracks user interactions as ‘events’ rather than traditional ‘pageviews’ – meaning any interaction a user has with
What is social listening in Australia 2026?
Social listening in Australia 2026 involves systematically monitoring digital conversations – mentions of keywords, brands, competitors, and industries – across various online platforms to gain
What is behavioural email segmentation in 2026?
Behavioural email segmentation in 2026 involves dividing your email list based on a customer’s actions – or inactions – with your business, rather than demographic
How to measure GEO success in Australia?
Measuring Geographic (GEO) success in Australia, as of December 2025, largely relies on utilising location-based data within digital marketing platforms, primarily Google Ads and Meta
How to respond to Google reviews in Australia 2026?
Responding to Google reviews in Australia in 2026 is primarily managed through Google Business Profile (GBP) and integrated platforms like the Google Customer Review Management
Should I use automated bidding in 2026?
As of December 2025, automated bidding strategies within platforms like Google Ads and Microsoft Advertising use machine learning to optimise bids for conversions or conversion
ChatGPT vs paid search for lead generation?
ChatGPT, as a large language model, and paid search advertising (like Google Ads) both aim to connect businesses with potential customers, but operate through fundamentally
Will ChatGPT ads integrate with other platforms?
As of December 2025, ChatGPT ads – specifically those managed through the OpenAI advertising platform – integrate with several major marketing ecosystems via Application Programming
Can ChatGPT ads target local areas in Australia?
Yes, ChatGPT ads – specifically those run through platforms like the Microsoft Advertising network which integrates with OpenAI’s models as of December 2025 – can