The Business Challenges We Help Solve
Should we pay for Google Ads if AI is answering questions without people clicking through?
It’s a fair question. We’re hearing it a lot from Australian SMEs. With Artificial Intelligence increasingly providing direct answers to search queries – often right
What happens if we spend money on AI and our competitors don’t bother?
If you’re considering investing in artificial intelligence (AI) for your Australian SME, a key question is: what if your competitors don’t follow suit? It’s a
Why is our Google traffic dropping and is it because of AI?
We’re seeing a lot of Australian SMEs asking about drops in Google traffic, and whether the rise of AI is the cause. It’s a valid
What is Perplexity and should we care about it?
You’ve likely heard a lot about generative AI like ChatGPT, but another player is rapidly gaining traction: Perplexity. Simply put, Perplexity is an ‘answer engine’.
Can we trust ChatGPT to write content or do we need to check everything it produces?
The question of whether we can fully trust ChatGPT to write website content is top of mind for many Australian SMEs right now. The short
How much should we budget for AI when we’re not even sure what it does yet?
It’s a fair question. Artificial intelligence feels like a buzzword, and committing budget to something you’re not entirely sure about is daunting, especially for Australian
Do we actually need AI or is this just hype that will blow over?
The question on every Australian small and medium enterprise’s mind right now is whether artificial intelligence (AI) is a genuine game-changer, or just another overblown
Does long-form content still drive B2B leads in Australia
The short answer is yes, absolutely. Despite the rise of short-form video and social media, long-form content remains a powerful driver of B2B leads here
What marketing strategy works with limited budgets in Australia in 2026
Australian small and medium enterprises often face the challenge of achieving significant marketing results with limited financial resources. As we move into 2026, this isn’t
How to personalize website experiences for higher conversions in Australia
Australian SMEs often miss out on potential sales because their websites treat every visitor the same. In today’s market, that’s a big mistake. Personalisation isn’t