Yes, absolutely. Despite shifts in the digital landscape, long-form content remains a powerful driver of B2B leads here in Australia. We’re seeing consistent results for our clients who invest in quality, in-depth content, and the data supports this. However, it’s not simply about length; it’s about strategic value and how it fits within a broader inbound marketing framework.

Many marketers initially questioned long-form’s place with the rise of short-video platforms. While those platforms are important for brand awareness, they rarely provide the detailed information B2B buyers need before making a considered purchase. Australian B2B buyers are typically researching solutions to complex problems, and they’re looking for authority and expertise. Long-form content delivers both.

Here are a few key insights we’re observing:

• Search Visibility: Google’s algorithms continue to favour comprehensive, well-researched content. Targeting specific, long-tail keywords within long-form pieces significantly improves organic search rankings, driving qualified traffic.
• Lead Magnet Potential: Long-form content – think white papers, ebooks, detailed guides – works exceptionally well as lead magnets. Offering valuable insights in exchange for contact details is a proven method for building a targeted lead database.
• Sales Enablement: These resources aren’t just for attracting new leads. They’re invaluable for nurturing existing prospects and equipping your sales team with materials to address common objections and demonstrate expertise throughout the sales cycle.
• Demonstrated Authority: Consistently publishing high-quality, long-form content positions your business as a thought leader in your industry. This builds trust and credibility, crucial factors in the B2B buying process.

It’s important to remember that simply creating lengthy blog posts isn’t enough. Content needs to be meticulously planned, thoroughly researched, and optimised for both search engines and the user experience. We’re also seeing success with repurposing long-form content into smaller, digestible formats – infographics, social media posts, short videos – to extend its reach.

If you’re not actively incorporating long-form content into your B2B lead generation strategy, you’re missing a significant opportunity. We recommend starting with a content audit to identify gaps and opportunities, then developing a content calendar focused on addressing the specific pain points of your target audience. A well-executed long-form content strategy will continue to deliver strong returns well into 2026 and beyond.