More and more Australians are using voice search – asking Siri, Google Assistant, or Alexa to find businesses like yours. It’s not just a trend; it’s a fundamental shift in how people interact with the internet, and we need to ensure your website is ready to capture these voice-driven conversions. Ignoring this channel means missing out on qualified leads actively *looking* for what you offer.

The key difference between traditional text searches and voice searches is intent. Voice searches are typically longer, more conversational, and focused on immediate needs. Think “Where’s the best coffee shop near me open now?” versus “coffee shop”. We need to optimise for these natural language queries.

Here’s how we can optimise your website for voice search conversions:

• Focus on long-tail keywords: These are longer, more specific phrases people use when speaking. Instead of targeting “plumber”, target “emergency plumber Sydney after hours”. Keyword research tools can help us identify these opportunities.
• Optimise your Google Business Profile: This is crucial. Voice search often pulls information directly from Google Business Profiles, especially for local searches. Ensure your name, address, phone number, opening hours, and services are accurate and complete.
• Create conversational content: FAQs are gold. Answer common questions your customers ask, phrased as they would naturally ask them. Blog posts addressing specific pain points in a conversational tone also perform well.
• Improve website speed: Voice search results prioritise fast-loading websites. A slow site frustrates users and impacts your ranking. We can analyse your site speed and identify areas for improvement.

Don’t underestimate the importance of structured data. Adding schema markup to your website helps search engines understand the context of your content, making it easier to deliver relevant voice search results. While more complex, it’s a worthwhile investment for long-term visibility. We anticipate that Google will continue to refine its voice search algorithms, placing even greater emphasis on structured data in 2026 and beyond.

Optimising for voice search isn’t about completely overhauling your website. It’s about refining your existing strategy to cater to a growing segment of searchers. The first step is to understand the types of questions your target audience is asking. Let’s start with a voice search keyword audit to identify quick wins and build a roadmap for ongoing optimisation.