AI Marketing
What’s the average engagement rate on Instagram?
Instagram’s engagement rate is calculated by dividing the total engagement (likes, comments, saves, shares) by the follower count, then multiplying by 100 to express it
What social media tools do Australian businesses use?
Social media marketing in 2026 relies on integrated platforms that automate content distribution, analyse performance, and personalise customer interactions, moving beyond simple posting to sophisticated
What’s the best video length for social media in 2026?
As of early 2026, social media algorithms prioritise ‘attention retention’ over simple video duration, meaning the ideal length isn’t fixed – it’s determined by how
What’s the cost per click on Facebook ads in Australia?
Facebook ad costs, measured as Cost Per Click (CPC), aren’t fixed; they’re determined by an auction system where advertisers bid against each other for ad
How to run Instagram Shopping in Australia?
Instagram Shopping in Australia allows customers to purchase products directly from your Instagram feed and Stories, linking seamlessly to your online store for checkout. As
What’s the best length for social media posts in 2026?
As of early 2026, social media algorithms prioritise ‘engagement density’ – meaning how quickly a post captures attention and encourages interaction – over simple character