Google Analytics & GA4
GA4 And Web Analytics Questions Answered and Problems Solved
Understanding GA4 in the Australian Market
Google Analytics 4 represents a fundamental shift in how businesses track and interpret website data. For Australian companies transitioning from Universal Analytics, the change has created significant operational challenges.
Practical Answers to Real Problems
This resource addresses the specific questions and technical issues that Australian businesses encounter when implementing and using GA4. Each answer draws from direct experience working with GA4 across multiple industries and business sizes.
The focus is on practical application rather than theory. Whether you’re dealing with configuration issues, data discrepancies, conversion tracking problems, or simply need to understand what your reports are telling you, these responses provide actionable solutions.
Built on Direct Experience
These answers come from marketers and analysts working with GA4 daily across Australian businesses. The solutions address real implementation challenges, from basic setup through to advanced reporting requirements.
Topics covered include proper GA4 configuration for Australian businesses, troubleshooting common data issues, creating meaningful reports, understanding the differences from Universal Analytics, and determining which metrics matter for your specific business objectives.
This is technical guidance written for business decision-makers who need their analytics to work properly and deliver reliable insights.
How to track newsletter signups in GA4?
Tracking newsletter signups in GA4 requires sending an event to Google Analytics 4 whenever someone successfully subscribes. As of early 2026, this is best achieved
What’s the best GA4 plugin for WordPress?
Google Analytics 4 (GA4) plugins for WordPress act as a bridge, automatically inserting the GA4 tracking code onto your website and sending user interaction data
How to connect GA4 to Google Search Console?
Connecting Google Analytics 4 (GA4) to Google Search Console (GSC) allows you to see organic search performance data – like the queries driving traffic –
What are the GA4 user properties?
GA4 user properties are attributes that describe segments of your website or app users beyond basic demographics. As of early 2026, they allow you to
How to track site search in GA4?
Site search tracking in GA4 involves configuring the platform to recognise and record when users utilise the search function on your website, providing valuable insights
What’s the GA4 sampling threshold?
Google Analytics 4 (GA4) uses data sampling when analysing large datasets to provide reports quickly. As of early 2026, this means GA4 doesn’t process *every*
How to set up GA4 for mobile apps?
Google Analytics 4 (GA4) for mobile apps tracks user interactions within your app, providing valuable data on user behaviour, app performance, and marketing campaign effectiveness.
What are GA4 predictive metrics?
GA4 predictive metrics use machine learning to forecast future customer behaviour based on historical data, helping you proactively optimise your marketing spend and anticipate trends.
How to track button clicks in GA4?
Tracking button clicks in Google Analytics 4 (GA4) involves setting up ‘events’ that register when a user interacts with specific elements on your website. As
What’s the cost of GA4 for businesses?
Google Analytics 4 (GA4) itself is a fundamentally *free* web analytics service, but understanding the total cost for your business in 2026 involves considering implementation,
How to migrate from Universal Analytics to GA4?
Google Analytics 4 (GA4) operates on an event-based data model, unlike Universal Analytics which primarily focused on session-based data. This means every user interaction –
What GA4 certifications are worth getting?
Google Analytics 4 (GA4) is now the standard for web analytics, replacing Universal Analytics. It uses a machine learning model to fill data gaps and
How to track scroll depth in GA4?
Scroll depth tracking in GA4 measures how far down a user scrolls on a webpage, providing insights into content engagement and identifying potential drop-off points.
What’s the best way to learn GA4 in Australia?
Google Analytics 4 (GA4) is a data analytics platform that tracks website and app activity, providing insights into customer behaviour and marketing performance. As of
How to set up enhanced measurement in GA4?
Enhanced measurement in Google Analytics 4 (GA4) automatically tracks valuable user interactions on your website without requiring manual event coding, providing deeper insights into customer
What are GA4 key events (conversions)?
GA4 key events, or conversions, are specific user actions on your website that you deem valuable to your business – think a completed purchase, a
How to track social media traffic in GA4?
GA4 (Google Analytics 4) tracks social media traffic by utilising UTM parameters added to the links you share on platforms like Facebook, Instagram, and LinkedIn.
What’s the GA4 attribution model?
The GA4 attribution model determines how credit for a conversion (like a sale or enquiry) is assigned to the different marketing touchpoints a customer interacted
How to troubleshoot GA4 tracking issues?
Google Analytics 4 (GA4) tracking relies on a JavaScript tag placed on your website to collect user interaction data and send it to Google’s servers
What GA4 reports are most useful for marketing?
Google Analytics 4 (GA4) works by tracking user interactions – clicks, page views, form submissions – across your website and apps, then presenting this data