Google Analytics & GA4
GA4 And Web Analytics Questions Answered and Problems Solved
Understanding GA4 in the Australian Market
Google Analytics 4 represents a fundamental shift in how businesses track and interpret website data. For Australian companies transitioning from Universal Analytics, the change has created significant operational challenges.
Practical Answers to Real Problems
This resource addresses the specific questions and technical issues that Australian businesses encounter when implementing and using GA4. Each answer draws from direct experience working with GA4 across multiple industries and business sizes.
The focus is on practical application rather than theory. Whether you’re dealing with configuration issues, data discrepancies, conversion tracking problems, or simply need to understand what your reports are telling you, these responses provide actionable solutions.
Built on Direct Experience
These answers come from marketers and analysts working with GA4 daily across Australian businesses. The solutions address real implementation challenges, from basic setup through to advanced reporting requirements.
Topics covered include proper GA4 configuration for Australian businesses, troubleshooting common data issues, creating meaningful reports, understanding the differences from Universal Analytics, and determining which metrics matter for your specific business objectives.
This is technical guidance written for business decision-makers who need their analytics to work properly and deliver reliable insights.
How to set up GA4 enhanced conversions?
GA4 enhanced conversions allow you to send hashed first-party data – like email addresses and phone numbers – directly to Google, improving the accuracy of
How to track promo code performance in GA4?
Tracking promo code performance in GA4 requires utilising UTM parameters and enhanced measurement features to attribute conversions accurately to specific campaigns. As of early 2026,
What are GA4 audience triggers?
GA4 audience triggers are rules you set within Google Analytics 4 that automatically add website visitors to specific audience segments based on their behaviour or
How to measure GA4 engagement rate?
GA4’s engagement rate isn’t a single metric like in Universal Analytics; it’s calculated based on engaged sessions. An engaged session continues for 10 seconds or
How to track add-to-cart events in GA4?
Tracking ‘add-to-cart’ events in Google Analytics 4 (GA4) involves sending specific data signals from your website to GA4 whenever a customer adds an item to
What’s the GA4 real-time reporting feature?
GA4’s real-time reporting feature provides an almost instantaneous view of activity happening on your website or app, showing you what users are doing *right now*.
How to track button clicks in GA4?
Tracking button clicks in Google Analytics 4 (GA4) involves setting up ‘events’ that register when a user interacts with specific elements on your website. As
How to set up GA4 for multiple websites?
Google Analytics 4 (GA4) handles multiple websites through the use of ‘data streams’ within a single GA4 property, allowing consolidated reporting and analysis across your
What are GA4 explorations and when should I use them?
GA4 Explorations are a powerful, flexible analysis tool within Google Analytics 4 that allow you to go beyond standard reporting and uncover deeper insights from
What are GA4 events and how do I use them?
GA4 events are user interactions with your website or app that you define as significant – think button clicks, form submissions, video views, or even
Can I export GA4 data to Excel or Google Sheets?
As of early 2026, exporting data from Google Analytics 4 (GA4) to Excel or Google Sheets is achievable, though the process has evolved from older
What’s the difference between sessions and users in GA4?
In Google Analytics 4 (GA4), as of December 2025, a *user* represents a distinct, de-identified browser or device, while a *session* is a period of
How to filter out my own visits in GA4?
You filter out your own visits in Google Analytics 4 (GA4) using internal traffic definitions, which identify visits originating from your business’s IP addresses or
Can I connect GA4 to my CRM system?
Yes, you can connect Google Analytics 4 (GA4) to your Customer Relationship Management (CRM) system. This connection is typically achieved through intermediary platforms or direct
Can I export data from GA4 to Excel or Google Sheets?
Yes, you can export data from Google Analytics 4 (GA4) to both Microsoft Excel and Google Sheets as of December 2025, although the methods differ
How often does GA4 update its data?
GA4 data is not all available at the same time. Google processes data in stages, so the latest figures can appear within minutes, while more
How accurate is GA4 real-time data?
GA4’s real-time reporting provides near real-time data, but it’s important to understand it’s not a precise, minute-by-minute reflection of website or app activity. The system
Can I compare data from different time periods in GA4?
Yes, you can absolutely compare data from different time periods in Google Analytics 4 (GA4). GA4 achieves this through its built-in comparison features and the
How do I filter out internal traffic in GA4?
Filtering out internal traffic in Google Analytics 4 (GA4) involves identifying and excluding data generated by your own team accessing your website, ensuring your analytics
How does GA4 handle Australian privacy laws and the Privacy Act 1988?
Google Analytics 4 (GA4) addresses Australian privacy regulations, including the Privacy Act 1988, through data minimisation, user consent management, and data processing agreements, allowing Australian