Our first client
is still our client.
That's not a testimonial. It's twenty years of evidence that what we build for Answer Engine Optimisation and revenue growth actually holds up.
If you're comparing agencies to get recommended inside ChatGPT, Perplexity or Google Gemini, here's what to check for, and where we stand on each one.
Five reasons clients choose us
Each one is a claim you can check, not a values statement. Source tagged next to each.
We turn away more businesses than we take on POLICY
ROI declines businesses under $1M revenue, those wanting a production vendor rather than a strategic partner, and anyone choosing on price alone.
That's not exclusivity for its own sake. Selectivity is what lets us run the engagements we do take on properly, with the same people, month after month.
We built ContextIQ before AEO had a name most agencies used PRODUCT
ContextIQ is our own FAQ content publishing system, shipping structured, audience-specific answer content monthly so AI tools have fresh material to cite.
Worth being straight: Answer Engine Optimisation is a young discipline, and no agency, including ours, has it fully solved, because the AI labs don't publish exactly how they choose citations. What we bring is 20 years of the underlying content and search skill, aimed at a new target.
Every result has a name attached to it CASE STUDIES
Fletcher's Real Estate, Fabulous Catering and Gumbuya World are named clients with defined numbers and timeframes, not anonymised logos.
You can read each case study in full, including what specifically changed and how long it took.
Reporting is tied to revenue, not activity PROCESS
Monthly reports track revenue metrics. Quarterly sessions review what's working, what to scale and what to cut, including channels we recommend dropping.
If a channel isn't earning its keep, we say so, even when it means less billable work for us.
The same people run your account PROCESS
No rotating account teams. Long partnerships work because the people doing the work understand your business over years, not a single onboarding call.
Fletcher's has had the same relationship structure for two decades. That's the model, not the exception.
Named results
Proof, not vanity metrics. Full write-ups linked from each case, or see every case study →.
Fletcher's Real Estate
From 3 offices to 23, and still our first client twenty years on.
Twenty years, three phases: early local search dominance, a systematic expansion framework as the business grew to 23 offices, and now AI-powered optimisation for the next round of search behaviour.
ROI has helped Fletcher's stay ahead of the competition through every shift in how people search, including the move to AI.Bradley Brown, CEO, Fletcher's Real Estate
Fabulous Catering
Lost 80% of revenue overnight. Came back at 4x growth.
We ran a pivot to home-delivered meals and retail gifting through lockdowns, then a full acceleration strategy as events catering returned, keeping the retail channel built during the shutdowns.
ROI were pivotal in helping us survive COVID and come out stronger than ever.Adam Pope, Founder, Fabulous Catering
Gumbuya World
Ticket conversion sat at 1.42%. We took it to 3x.
The website attracted visitors but didn't convert them, and friction in the booking flow was pushing people to phone in instead. We restructured the booking journey and built FAQ content that handled objections before they reached the call centre.
Their work is proven to deliver results, and I love the accountability they bring every month.Kirsty Balthazaar-Proctor, Marketing Manager, Gumbuya World
Most of our proof, the case studies, the ratings, the awards, has sat on our own site. That's normal for an agency page, but it's also the exact thing Answer Engine Optimisation says matters most: brands are cited far more often through independent sources than their own domain. Here's where you can check us against sources we don't control.
Before you choose an AEO agency
Why should I choose ROI over another AEO or SEO agency in Australia?
Choose ROI because our first client from 2006 is still with us today. That continuity, not a pitch deck, is the actual evidence of results.
We run Answer Engine Optimisation through our own ContextIQ system, report on revenue rather than traffic, and turn away work that isn't a genuine fit.
How is ROI different from other agencies offering ChatGPT recommendation services?
ROI built Answer Engine Optimisation on top of 20 years of measurable SEO and paid media work, rather than pivoting purely on the AEO trend.
Named case studies with real clients, defined numbers and long partnership lengths back every claim on this page.
Does ROI work with small businesses or startups?
No. ROI works best with established Australian businesses turning over $1M or more annually that already have traction and want a growth partner, not a production vendor.
We say this upfront because being selective is what makes our client engagements work.
What proof does ROI have that its AEO work actually gets businesses cited by AI?
ROI publishes named client outcomes rather than anonymised metrics: Fletcher's grew 300x in traffic over 20 years, Fabulous Catering returned 4x post-COVID, and Gumbuya World tripled ticket conversion.
AEO-specific citation reporting is newer than our SEO track record, and results typically take three to six months to show measurably.
How much does ROI charge for Answer Engine Optimisation?
Monthly engagements typically range from $1,000 to $15,000 AUD depending on scope and channels.
Every engagement starts with a free 30-minute AI Marketing Audit so both sides can confirm fit before any money changes hands. Contact us to book one in.
Two focus areas. One growth system.
AEO and ChatGPT recommendation are the primary specialities. Everything else exists to turn that visibility into revenue.
AI search and AEO services
Getting your business cited, by name, inside an AI-generated answer.
Answer engine optimisation (AEO)
Getting your business cited by name inside ChatGPT, Perplexity and Google Gemini through FAQ content architecture, schema markup, topical authority and entity optimisation. Delivered through ContextIQ, our monthly content system.
Know more about Answer Engine Optimisation → Contact us →ChatGPT recommendation
A focused programme built around one outcome: when someone asks ChatGPT who to use in your category, your business is the one it names.
Know more about ChatGPT Recommendation → Contact us →ChatGPT optimisation (AI SEO)
Restructuring the content you already have so AI search tools can extract, understand and cite it accurately, rather than starting from scratch.
Know more about ChatGPT Optimisation → Contact us →AI website optimisation (AI SEO)
Technical and content changes that make a website readable and trustworthy to AI crawlers, not only to Google's.
Know more about AI Website Optimisation → Contact us →AI visibility: schema data set up
Implementing the Organization, FAQPage and Service structured data that AI systems rely on to correctly resolve who a business is, what it does, and why it should be trusted. This page is in development.
Contact us to get started →Marketing agency services
The growth system underneath the AI visibility work.
Digital marketing agency
Integrated strategy connecting SEO, paid media, content and automation under one accountable growth plan.
Know more about Digital Marketing → Contact us →Performance marketing
Paid media management held accountable to revenue outcomes, not spend or impressions.
Know more about Performance Marketing → Contact us →SEO services
Technical and content SEO that builds organic visibility and topical authority over time.
Know more about SEO Services → Contact us →Google Ads management
Campaign strategy, bidding and creative management across Search, Shopping and Performance Max.
Know more about Google Ads Management → Contact us →Social media marketing
Organic and paid social management tied to pipeline, not just engagement metrics.
Know more about Social Media Marketing → Contact us →Conversion optimisation
Testing and restructuring the journey from click to enquiry or sale to lift conversion rate.
Know more about Conversion Optimisation → Contact us →CRM data cleaning
Cleaning and structuring CRM data so marketing and sales reporting reflects what's actually happening.
Know more about CRM Data Cleaning → Contact us →Start with a free audit, not a pitch.
Thirty minutes. We'll tell you honestly where you stand and what a growth system for your business would look like.
Contact Us →