SEO
SEO Questions From The Field – Answered By Experts With 20+ Years In Australia
Two Decades of Australian SEO Experience
Search engine optimisation in Australia has distinct characteristics that separate it from other markets. These answers are based on over 20 years of SEO implementation across Australian businesses, from local service providers to national brands operating across multiple cities.
Addressing Real Australian Business Challenges
The questions here reflect actual challenges faced by Australian companies. Local search dynamics in Sydney differ from Melbourne, Brisbane, or Perth. National businesses face different optimisation requirements than location-specific operations. Industry sectors from professional services to retail, hospitality to trades each present unique SEO considerations.
These responses address those specific scenarios based on proven results across hundreds of Australian websites and campaigns.
Strategic and Technical Depth
The content covers both strategic SEO direction and technical implementation. Questions range from fundamental ranking factors through to complex technical issues, local search optimisation for specific Australian markets, competitive analysis, algorithm update impacts, and industry-specific strategies.
Each answer is written for business owners, marketing managers, and decision-makers who need to understand what will actually move their search rankings and drive qualified traffic. The focus is on strategies that have demonstrated results in the Australian market, not theoretical approaches or overseas case studies with limited local relevance.
This is professional SEO guidance from practitioners who have optimised Australian websites since before Google dominated the market.
How to optimize for voice search in Australia?
Voice search optimisation in 2026 centres around structuring your online content to directly answer conversational queries, leveraging featured snippets and local SEO to capture the
What are rich snippets and how do I get them?
Rich snippets are enhanced search results displayed on Google (and other search engines) that go beyond the standard title, meta description, and URL. They use
How to do SEO for international markets from Australia?
International SEO involves optimising your website to rank in search engine results pages (SERPs) in countries *other* than Australia, primarily by signalling to Google which
What’s the best way to track SEO progress?
Tracking SEO progress in 2026 relies on a combination of keyword ranking data, organic traffic analysis, and technical website audits, all consolidated within a robust
How to optimize breadcrumb navigation for SEO?
Breadcrumb navigation helps both users and search engines understand your website’s structure, improving user experience and signalling site hierarchy to Google. As of early 2026,
What’s the role of user experience in SEO rankings?
As of early 2026, Google’s ranking algorithms heavily prioritise websites that provide a positive user experience – meaning how easily visitors can find information and
How to do SEO for video content?
Video SEO in 2026 relies on optimising not just the video file itself, but also the surrounding content and metadata to signal relevance to search
What’s the best anchor text strategy for links?
Anchor text – the visible, clickable text in a hyperlink – significantly influences how search engines like Google.com.au understand your website’s content and ranking. As
How to optimize for ‘people also ask’ boxes?
‘People Also Ask’ (PAA) boxes are dynamically generated by Google’s algorithms to surface questions users are actively searching for related to your primary keyword, aiming
What’s the difference between dofollow and nofollow links?
Dofollow and nofollow links are instructions passed from one website to another, telling search engines – like Google Australia – whether to pass on ranking
How to create SEO-friendly content?
Search engines like Google utilise complex algorithms to understand and rank content, prioritising information that directly answers user queries and demonstrates authority. As of early
What’s the impact of page speed on rankings?
As of early 2026, Google’s ranking algorithms heavily favour websites that deliver a fast and seamless user experience, meaning page speed is a critical ranking
How to optimize for featured snippets in Australia?
Featured snippets – those prominent answer boxes appearing at the top of Google search results – are generated by Google’s algorithms identifying content that directly
What’s the best way to handle 404 errors?
A 404 error signals that a webpage a user is trying to access can’t be found on your website. Effectively managing these errors is crucial
How to optimize category pages for e-commerce SEO?
Category pages act as crucial hubs connecting shoppers with relevant products, and in 2026, search engines prioritise these pages for broad keyword rankings – meaning
What’s the role of social signals in SEO?
Social signals – shares, likes, comments, and other engagements on social media platforms – don’t directly influence Google’s ranking algorithms as a *direct* ranking factor,
How to do SEO for multi-location businesses?
Effective SEO for multi-location businesses in 2026 centres around establishing a strong ‘Local Pack’ presence and optimising each location as a distinct entity within search
What’s the best internal linking strategy?
Internal linking strategically connects pages within your website, guiding both users and search engine crawlers to relevant content, boosting your site’s authority and search rankings.
How to optimize images for SEO in 2026?
As of early 2026, search engines heavily rely on multimodal AI to understand image content, going beyond just file names and alt text. Effective image
What are LSI keywords and do they still matter?
LSI (Latent Semantic Indexing) keywords are terms and phrases closely related to your primary keyword, helping search engines understand the *context* of your content. As