SEO
SEO Questions From The Field – Answered By Experts With 20+ Years In Australia
Two Decades of Australian SEO Experience
Search engine optimisation in Australia has distinct characteristics that separate it from other markets. These answers are based on over 20 years of SEO implementation across Australian businesses, from local service providers to national brands operating across multiple cities.
Addressing Real Australian Business Challenges
The questions here reflect actual challenges faced by Australian companies. Local search dynamics in Sydney differ from Melbourne, Brisbane, or Perth. National businesses face different optimisation requirements than location-specific operations. Industry sectors from professional services to retail, hospitality to trades each present unique SEO considerations.
These responses address those specific scenarios based on proven results across hundreds of Australian websites and campaigns.
Strategic and Technical Depth
The content covers both strategic SEO direction and technical implementation. Questions range from fundamental ranking factors through to complex technical issues, local search optimisation for specific Australian markets, competitive analysis, algorithm update impacts, and industry-specific strategies.
Each answer is written for business owners, marketing managers, and decision-makers who need to understand what will actually move their search rankings and drive qualified traffic. The focus is on strategies that have demonstrated results in the Australian market, not theoretical approaches or overseas case studies with limited local relevance.
This is professional SEO guidance from practitioners who have optimised Australian websites since before Google dominated the market.
What are the most important SEO ranking factors in 2026?
There is no single SEO ranking factor that guarantees a first-place result. Google uses many systems and signals to determine which page is the most
How to optimize for Google News in Australia?
Google News in Australia operates using a complex algorithm that prioritises fresh, authoritative, and locally relevant news content. As of early 2026, inclusion isn’t simply
How to use hreflang tags for international SEO?
Hreflang tags tell Google which language and regional version of a webpage to show to users based on their location and language settings. Effectively, they
What are SEO silos and should I use them?
SEO silos are a website structure designed to clearly define expertise to search engines like Google, improving rankings for specific topics. They achieve this by
How to do competitor keyword analysis?
Competitor keyword analysis identifies the search terms your rivals rank for organically and through paid advertising, revealing opportunities to optimise your own digital strategy and
What are LSI keywords and do they still matter?
LSI (Latent Semantic Indexing) keywords are terms and phrases closely related to your primary keyword, helping search engines understand the *context* of your content. As
What’s the ideal blog post length for SEO in 2026?
As of early 2026, Google’s ranking algorithms prioritise ‘topic authority’ over strict word counts. This means comprehensive content that thoroughly addresses a user’s search intent,
How to do keyword research for Australian market?
Keyword research for the Australian market in 2026 centres around understanding search intent and utilising advanced semantic analysis to identify commercially valuable terms Australians are
Can I rank without backlinks or is that mandatory in 2026?
As of December 2025, ranking in Google search results without *any* backlinks is increasingly difficult, but not entirely impossible, and is unlikely to become mandatory
How do I fix a website that looks terrible on mobile phones?
A website displaying poorly on mobile phones generally indicates a lack of ‘responsive design’, meaning the website’s layout doesn’t automatically adjust to different screen sizes.
How will Google’s AI Overviews affect my website traffic in 2026?
Google’s AI Overviews, as of December 2025, function by directly answering search queries within the Google Search Results Page (SERP) using generative AI, potentially reducing
How can I get my com.au website on first page of a Google Search?
Ranking your Australian com.au website on the first page of Google is a refined art. However, follow these 5 ranking tips [1] (SEO) and its