Google Analytics 4 vs Universal Analytics
Google Analytics switches off on 30th June, 2023 and is replaced by Google Analytics 4. Both platforms measure your website traffic and performance, y...
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Google now has their own ChatGPT
Welcome to the second edition of Marketing Realities & Home Truths. The rise of Chat GPT and other Chat AI Models is real and will play a big part in...
5 Reasons why you should NOT let Google Auto Migrate You to GA4
The deadline for Google switching off Universal Analytics or Google Analytics as you know it, is fast approaching. Whatever you decide to do, you n...
Marketing Realities and Home Truths
Welcome to the first edition of Marketing Realities & Home Truths. Every Friday, I will endeavour to provide a quick marketing perspective that you...
Google Analytics Australia is Changing 30th June 2023
At ROI, accurate website performance data drives all marketing decisions for our clients. On the 30th June, 2023, your old Google Analytics reporting...
Collaboration in 2023
Hi, My name is Anunay, the new fresh marketing rookie at ROI. Today’s challenge is to write my first blog post about what I have learned in the f...
How is your current form?
There is a saying “if you want better answers, ask better questions”. The same applies to sales leads, if you want better sales leads ask better ...
Top 10 Digital Must Do’s for January 2023
As we get back into the swing of things for the new year, ROI is happy to provide you with a digital hygiene checklist to help your business create th...
Is your digital marketing better than average in 2022?
As we approach the end of the year, I thought I would share some industry benchmark stats to help you evaluate what you are doing well and perhaps ide...
Australian Internet & Social Media Usage Statistics – October 2023
The digital world is always evolving and social media is the major player. We've got the most recent 2022 statistics for online and internet usage....