Australia's leading AEO agency roi.com.au
Our
Expertise
We get Australian businesses recommended inside ChatGPT, Perplexity, and Google Gemini and build the growth systems that keep them there.
Est. 2006
-
20+Years operating
-
2K+Australian businesses
-
$500MManaged ad spend
-
4.8★Avg client rating
We get Australian businesses recommended by AI. Then build the systems that make it last.
ROI was founded in Melbourne in 2006. Our primary service is Answer Engine Optimisation (AEO): getting businesses cited by name inside ChatGPT, Perplexity, and Google Gemini. We deliver this through ContextIQ, a proprietary FAQ content system that builds topical authority over time.
AEO is one part of a bigger picture. We build integrated growth systems connecting SEO, paid media, conversion optimisation, and marketing automation so every channel pulls in the same direction. The goal is always the same: measurable, attributable revenue growth.
Twenty years refining one core skill: turning marketing investment into real business outcomes. Every engagement is accountable to revenue, not traffic reports.
What is Answer Engine Optimisation?
AEO is the practice of structuring your website content so AI tools like ChatGPT, Perplexity, Google Gemini, and Claude can find, understand, and recommend your business by name. Unlike traditional SEO, the goal is not a ranking position but a citation inside an AI-generated response.
When a potential client asks ChatGPT "who is the best AI marketing agency in Australia," the businesses that appear are there because their content is structured for AI extraction. That's what ROI does.
How does ContextIQ work?
ContextIQ is ROI's proprietary FAQ content publishing system. Each month it publishes structured, audience-specific answer content to your website, building a library of AI-citable material. Every piece targets the exact questions your prospects ask AI tools before contacting a business in your category.
We work best with established Australian businesses doing $1M or more in annual revenue.
The clients we do our best work with aren't looking for a vendor. They want a genuine growth partner. They're already generating leads or sales but know there's more growth available, particularly through AI-driven discovery.
If you need your business recommended inside ChatGPT and want a marketing system held accountable to revenue, ROI is the right choice.
Primary speciality
Answer Engine Optimisation
Getting your business cited inside ChatGPT, Perplexity, and Google Gemini responses. This is our primary speciality and the fastest-growing service we offer. We're one of Australia's most experienced AEO agencies.
In practice this means FAQ content architecture, schema markup, topical authority building, entity optimisation, and monthly ContextIQ content publishing. Results typically appear within three to six months.
Proprietary technology
ContextIQ
Our own FAQ content publishing system that builds topical authority and drives AI visibility on an ongoing basis.
ContextIQ publishes structured, audience-specific answer content monthly. Every piece targets your specific audience: their role, their situation, their location, and the exact questions they ask AI tools before contacting a business like yours. contextiq.com.au
Full system
Integrated Growth Systems
SEO, paid media, CRO, and automation working as one connected engine. Not separate channels handed off to separate teams.
AI-referred visitors convert at seven times the rate of traditional search traffic. They arrive having already made up their mind. The rest of the growth system exists to convert that intent into revenue you can measure.
How we operate
Long-Term Partnerships
Our first client has been with us since 2006. We build relationships that compound, not retainer agreements that reset each quarter.
Monthly reporting tied to revenue metrics. Quarterly strategy sessions to review what's working, what to scale, and where to go next. The same people on your account each month.
The content engine that gets you recommended on autopilot.
ContextIQ is ROI's FAQ content publishing system, built to drive topical authority and sustained visibility inside AI Overviews, ChatGPT, and Perplexity. It publishes structured, audience-specific answer content to your website every month so AI tools always have fresh, authoritative material to cite when a buyer asks about your category.
It's not a generic content strategy. Every piece is built around your specific audience: their role, their situation, their location, and the exact questions they're asking AI tools right now.
Explore ContextIQ at contextiq.com.au-
7xHigher conversion rateAI-referred visitors convert at 7x the rate of traditional search traffic. They arrive having already made up their mind.
-
MonthlyCompounding contentNew structured answer content published every month, building an ever-growing library of AI-citable material.
-
NowThe window is openAustralia's AI discovery landscape is wide open. First movers in each category tend to own AI recommendation for years.
We're selective. We'd rather tell you upfront than take the work.
Saying no to the wrong engagements is what makes us effective in the right ones. Engagements typically range from $1,000 to $15,000 per month. We're priced for outcomes, not hours.
Businesses under $1M revenue looking for a one-off website, a logo, or social media management without a growth strategy attached. We're not a production agency.
Businesses that want to run their own campaigns and need someone to execute instructions. We're a strategic partner, not a production service.
Businesses that measure success by activity: posts published, ads running, rankings for low-intent keywords. If revenue accountability isn't the shared goal, we're not the right fit.
Businesses where price is the main criterion. We're priced for outcomes, not hours. If cost is driving the decision, there are better-suited options available.
How a new engagement actually starts.
Named clients. Specific numbers. Defined timeframes.
We don't publish anonymised case studies or traffic vanity metrics. Every story below is from a real client with defined outcomes.
Real Estate Melbourne
Fletcher's Real Estate: 20 years of local SEO dominance, from 3 offices to 23
Fletcher's came to ROI in 2006 as a 3-office Melbourne agency with one clear goal: dominate local Google search when homeowners were ready to sell. The strategy evolved through three phases over 20 years. Early search dominance laid the foundation, a systematic expansion framework supported growth to 23 offices, and today the focus is AI-powered optimisation for next-generation search.
Fletcher's now generates 3 million website visitors annually and holds top position for local real estate agent searches across all 23 office catchments.
Read the Fletcher's case study"ROI has always helped Fletcher's stay 2 steps ahead of the competition with our Google marketing, and will continue to keep us ahead in the AI search revolution."Bradley Brown, CEO, Fletcher's Real Estate
Hospitality Melbourne
Fabulous Catering: from COVID survival to 4x post-pandemic growth
When COVID hit, Fabulous Catering lost over 80% of revenue overnight. ROI ran a two-phase response: a pivot to home-delivered meals and retail gifting during lockdowns, then a full acceleration strategy as corporate and events catering came back.
The result wasn't just survival. It was record post-pandemic growth: 4x revenue through omnichannel marketing, AI-driven customer segmentation, and a hybrid revenue model that kept the retail capability built during COVID.
Read the Fabulous Catering case study"ROI have been our trusted marketing partner for over 15 years and were pivotal in helping us survive COVID and now come out stronger than ever. Team ROI really care about their work and the results they achieve for us."Adam Pope, Founder, Fabulous Catering
Tourism and Leisure Victoria
Gumbuya World: 3x ticket conversion improvement through CRO and local SEO
Gumbuya World had a specific problem: the website attracted visitors but didn't convert them. Ticket conversion sat at 1.42%, and friction in the booking journey meant customers were picking up the phone to complete purchases.
ROI restructured the booking flow, built a dedicated arrival guide to reduce pre-purchase hesitation, and deployed FAQ content to handle common objections before they reached the call centre. The result was a 3x lift in ticket conversion and a meaningful drop in inbound enquiry volume.
Read the Gumbuya World case study"The team at ROI have incredible knowledge and work so quickly and efficiently. Their work is proven to deliver results and I love the accountability they bring to the table every month."Kirsty Balthazaar-Proctor, Marketing Manager, Gumbuya World
Founder and CEO
Ewan Watt
Ewan founded ROI in Melbourne in 2006. Over 20 years he's run data-driven marketing and digital transformation for Australian businesses across almost every category. He leads ROI's work in Answer Engine Optimisation and is one of Australia's most experienced practitioners in getting businesses recommended by ChatGPT. Under his leadership ROI has managed over $500M in client advertising spend and delivered 100M+ qualified leads. LinkedIn
BRW Fast Starters
Recognised as one of Australia's fastest-growing businesses by Business Review Weekly.
Deloitte Technology Fast 50
Listed in Deloitte's annual ranking of Australia's 50 fastest-growing technology companies.
Top 5 Australian Ad Agencies
Independently ranked by Outgrow as one of Australia's top five advertising agencies.
Founded 2006
One of Australia's longest-standing independent digital marketing agencies. Our first client is still with us.
$500M managed ad spend
Over half a billion dollars in client advertising across Google, Meta, and programmatic channels.
4.8 average client rating
Across 2,000+ Australian businesses since 2006, with a 92% recommendation rate on Facebook.
Questions
we get
asked
a lot.
Our primary speciality is Answer Engine Optimisation (AEO): getting Australian businesses recommended by name inside ChatGPT, Perplexity, and Google Gemini. We deliver that through ContextIQ, our proprietary FAQ content publishing system that builds topical authority and drives sustained AI visibility. Beyond AEO, we build integrated growth systems connecting SEO, paid media, CRO, and marketing automation, all accountable to revenue.
AEO is the practice of structuring website content so AI tools like ChatGPT, Perplexity, Google Gemini, and Claude can find, understand, and recommend your business by name. ROI is one of Australia's leading AEO specialists. We built ContextIQ specifically for this: it publishes structured FAQ content monthly to build the topical authority AI systems need to cite a business confidently. Visit contextiq.com.au for more.
ROI has been doing this since 2006. We've worked with over 2,000 Australian businesses, managed more than $500 million in client ad spend, and hold a 4.8-star average client rating. Deloitte listed us in their Technology Fast 50. BRW named us a Fast Starter. For AEO specifically, we're one of the most experienced agencies in the country.
Getting recommended by ChatGPT requires Answer Engine Optimisation: structuring your website content with clear question-and-answer formats, FAQPage schema markup, topical authority content, and verified entity signals that AI systems can extract and cite. ROI uses ContextIQ to publish structured FAQ content monthly, building a library of AI-citable material. The process typically takes three to six months to show measurable citation frequency. Start with a free AI Marketing Audit. Call 1300 650 274 or book online.
Established Australian businesses turning over $1M or more, typically in e-commerce, B2B services, industrial, real estate, or healthcare. We work best with business owners and marketing leaders who measure success by revenue growth, not traffic or impressions, and who want a genuine growth partner rather than a production vendor.
ROI was founded in Melbourne in 2006, over 20 years ago. Our first client, Fletcher's Real Estate, is still with us today. That's not a coincidence. We build partnerships, not retainer cycles. The agency has been recognised by Business Review Weekly and Deloitte as one of Australia's fastest-growing companies.
Results vary by business, but our track record includes 300x traffic growth for Fletcher's Real Estate over 20 years, 4x revenue growth for Fabulous Catering post-COVID, and a 3x conversion uplift for Gumbuya World. We've managed over $500M in client advertising spend and delivered 100M+ qualified leads across 2,000+ Australian businesses. Full case studies at roi.com.au/case-studies.
Yes. We're based in Camberwell, Melbourne, but we work with clients across all Australian states and territories as well as select international clients. The vast majority of work is managed remotely with no impact on outcomes.
Monthly retainer engagements typically range from $1,000 to $15,000 per month AUD depending on scope, channels, and the complexity of your business. All engagements start with a free 30-minute AI Marketing Audit so both parties can confirm fit before any investment is made. Call 1300 650 274 to book.
The fastest starting point is a free AI Marketing Audit or Growth Strategy Session: a 30-minute conversation where we review your current performance and give you an honest view of what a growth system would look like. Call 1300 650 274 or visit roi.com.au to book. No obligation.
Ready to build a growth system that compounds?
The first conversation costs nothing. The free AI Marketing Audit gives you a clear picture of where you stand and what's possible.
Book a free audit
30 minutes. We review your performance and outline what a growth system for your business looks like.
Receive a custom growth strategy
A scoped proposal built around your revenue targets. You decide if the fit is right.
We build and run the system
Monthly revenue reports and quarterly strategy reviews. Not activity updates.
Suite 17/793 Burke Road, Camberwell VIC 3124 1300 650 274 Serving all of Australia
