Facebook Marketplace, as of early 2026, functions as a localised e-commerce platform directly within the Facebook ecosystem, allowing Australian businesses to list products for sale

Pinterest functions as a visual discovery engine where users find inspiration for projects and purchases, making it a powerful marketing platform for Australian businesses to

Twitter, now known as X, functions as a real-time marketing and customer engagement platform, leveraging short-form posts (“Posts”) and trending topics to increase brand visibility

As of early 2026, social media is increasingly driven by AI-powered personalisation and immersive experiences, moving beyond simple content feeds to dynamic, interactive environments. Current

YouTube advertising in 2026 operates through Google Ads, utilising a bidding system where you compete with other advertisers to display your video content to targeted

Social commerce in early 2026 operates through integrated storefronts within social media platforms, leveraging advanced AI-powered ad targeting and streamlined checkout processes to convert browsing