Investing in ChatGPT visibility in 2026 means leveraging OpenAI’s platform – and increasingly, integrations with other search and marketing tools – to ensure your business

ChatGPT, as a large language model, and paid search advertising (like Google Ads) both aim to connect businesses with potential customers, but operate through fundamentally

It’s unlikely ChatGPT will ‘kill’ Google in Australia by 2026, but it will significantly alter how Australians access information and, consequently, how businesses are found

ChatGPT, as a large language model, and traditional Search Engine Optimisation (SEO) are fundamentally different approaches to online visibility; SEO focuses on improving a website’s

As of December 2025, ChatGPT’s core strength lies in generating human-quality text from prompts, making it broadly applicable to both B2B and B2C advertising; however,

As of December 2025, businesses can utilise ChatGPT – specifically the OpenAI models accessible via the ChatGPT Plus subscription or the API – as a