Google Ads
Immediate Results with the Right Strategy
Google Ads can drive immediate results—if you know what you’re doing. Poor campaigns burn budget fast. Optimised campaigns can be your most profitable channel.
Bottom-line focus: Expected ROI by industry, budget sizing, campaign structure, and avoiding common expensive mistakes.
Master the fundamentals: Industry benchmarks and expected returns, right-sizing your budget, campaign architecture that works, and avoiding the mistakes that burn cash.
What’s the best way to audit Google Ads account?
A Google Ads audit systematically reviews all aspects of your account to identify inefficiencies and opportunities for improvement, ultimately aiming to maximise your return on
How to create effective display ads in Google Ads?
Google Display Ads work by showing visual advertisements across a vast network of websites, apps, and Google properties to reach potential customers based on their
What’s a good impression share for Google Ads?
Impression share in Google Ads represents the percentage of times your ads were shown when eligible, compared to the total number of searches that triggered
How to use call extensions effectively?
Call extensions directly add your business phone number to your Google Search ads, making it easy for potential customers in Australia to contact you with
What’s the difference between Google Ads and Microsoft Ads?
Both Google Ads and Microsoft Ads (formerly Bing Ads) are Pay-Per-Click (PPC) advertising platforms, meaning you only pay when someone clicks on your ad. They
How to reduce bounce rate from Google Ads traffic?
A high bounce rate from your Google Ads traffic indicates users are landing on your website but quickly leaving, signalling a disconnect between ad promise