Answer Engine Optimisation
Answer Engine Optimisation – FAQ’s
Get Your Brand Into AI Conversations
ChatGPT, Claude, and Gemini are replacing Google for millions of searches daily. If AI assistants don’t mention your brand, you’re invisible to a growing market.
Competitive edge: Getting cited by LLMs, entity optimisation, measuring AI visibility, and positioning ahead of competitors.
Expert guidance on: Entity building and optimisation, citation strategies that work, measuring your AI visibility across platforms, and staying ahead of competitors in AI search.
What is the difference between llms.txt and robots.txt?
Expert Summary The key difference between llms.txt and robots.txt is that llms.txt helps models identify and cite your content, while robots.txt controls crawling. In the
How to optimise a website for ChatGPT search?
Expert Summary Stop chasing keywords and start building credibility. Optimise for trust and structure by using verified ABNs, schema markup, and natural, question-based content. In
Does schema markup (JSON-LD) help ChatGPT visibility in Australia?
Expert Summary Yes. ChatGPT uses structured data to verify facts and entity relationships. In 2026, with AI search displacing traditional browsing, schema—specifically ABN and local
How do I write content that ChatGPT will recommend?
Expert Summary Stop optimising for clicks and start optimising for credibility. ChatGPT recommends brands with verified authority, clear structured data (Schema), and natural, question-based content.
How do I optimise my FAQ page for ChatGPT?
Expert Summary Stop writing for keywords; write for intent. Use structured data (Schema) including your ABN to prove you are a legitimate Australian business. Frame
[LOW CONTEXT: answer draws on general practitioner knowledge only] What is the best content format for ChatGPT to cite?
Expert Summary Use structured, factual summaries and clear attribute lists. While ChatGPT is great for framing, it struggles with deep verification. To be cited accurately
