Instagram’s engagement rate is calculated by dividing the total engagement (likes, comments, saves, shares) by the follower count, then multiplying by 100 to express it

Facebook Groups, as of early 2026, function as powerful micro-communities where businesses can directly engage potential customers, build brand loyalty, and drive targeted traffic –

Effective social media contests in 2026 rely on automated entry collection and verification, ensuring fairness and compliance with platform rules and Australian consumer law. Current

Effective social media graphics rely on a combination of visually appealing design and platform-specific optimisation, leveraging AI-powered tools to personalise content at scale. As of

Social media marketing in 2026 relies on integrated platforms that automate content distribution, analyse performance, and personalise customer interactions, moving beyond simple posting to sophisticated

TikTok advertising in Australia in 2026 operates on a bidding system within the TikTok Ads Manager, allowing businesses to target specific demographics and interests with