Google Analytics & GA4
GA4 And Web Analytics Questions Answered and Problems Solved
Understanding GA4 in the Australian Market
Google Analytics 4 represents a fundamental shift in how businesses track and interpret website data. For Australian companies transitioning from Universal Analytics, the change has created significant operational challenges.
Practical Answers to Real Problems
This resource addresses the specific questions and technical issues that Australian businesses encounter when implementing and using GA4. Each answer draws from direct experience working with GA4 across multiple industries and business sizes.
The focus is on practical application rather than theory. Whether you’re dealing with configuration issues, data discrepancies, conversion tracking problems, or simply need to understand what your reports are telling you, these responses provide actionable solutions.
Built on Direct Experience
These answers come from marketers and analysts working with GA4 daily across Australian businesses. The solutions address real implementation challenges, from basic setup through to advanced reporting requirements.
Topics covered include proper GA4 configuration for Australian businesses, troubleshooting common data issues, creating meaningful reports, understanding the differences from Universal Analytics, and determining which metrics matter for your specific business objectives.
This is technical guidance written for business decision-makers who need their analytics to work properly and deliver reliable insights.
How to create custom reports in GA4?
Google Analytics 4 (GA4) custom reports allow you to move beyond pre-defined dashboards and visualise the specific data crucial to *your* Australian business’s performance. As
What are GA4 events and how do I use them?
GA4 events are user interactions with your website or app that you define as significant – think button clicks, form submissions, video views, or even
How to set up conversion tracking in GA4?
Conversion tracking in Google Analytics 4 (GA4) measures valuable customer actions on your website – like form submissions, phone calls, or purchases – allowing you
What’s the difference between UA and GA4?
Universal Analytics (UA) and Google Analytics 4 (GA4) are both web analytics platforms used to track website traffic and user behaviour, but they function fundamentally
What are the new GA4 features in Australia 2026?
Google Analytics 4 (GA4) operates on an event-based data model, meaning every user interaction is recorded as an ‘event’ rather than traditional session-based tracking. As
Is GA4 compatible with my website or app?
Google Analytics 4 (GA4) operates using a data stream approach, collecting event-based data from your website or app and sending it to Google’s servers for
Can I export GA4 data to Excel or Google Sheets?
As of early 2026, exporting data from Google Analytics 4 (GA4) to Excel or Google Sheets is achievable, though the process has evolved from older
How often does GA4 update my data?
Google Analytics 4 (GA4) doesn’t update in a single, scheduled batch. Instead, it uses a combination of real-time and near real-time processing, alongside scheduled processing
What is GA4 in 2026?
Google Analytics 4 (GA4) is now the standard web analytics platform, operating on a data-driven, event-based measurement model. As of early 2026, it’s fundamentally how
How long does it take to set up GA4 for a small business?
Google Analytics 4 (GA4) works by using a JavaScript tag placed on your website to collect data about user behaviour, which is then processed and
How do I filter out my own visits in GA4?
Google Analytics 4 (GA4) identifies website visitors using cookies and, increasingly, user IDs. To exclude your own activity and ensure accurate data for your Australian
How long does it take to set up GA4 for a small business?
Google Analytics 4 (GA4) works by using a JavaScript tag placed on your website to collect data about user behaviour, which is then processed and
How do GA4’s AI-powered insights help my business?
GA4’s AI-powered insights utilise machine learning to automatically identify trends, anomalies, and opportunities within your website and app data, going beyond simple reporting to proactively
Why is my GA4 traffic lower than it used to be?
You’re likely seeing lower traffic in Google Analytics 4 (GA4) compared to Universal Analytics (UA) because GA4’s data model is fundamentally different, focusing on user
How to set up ecommerce tracking in GA4 in Australia 2026?
Ecommerce tracking in Google Analytics 4 (GA4) in Australia in 2026 relies on sending data about online transactions to GA4 via the Google tag and
What’s the difference between sessions and users in GA4?
In Google Analytics 4 (GA4), as of December 2025, a *user* represents a distinct, de-identified browser or device, while a *session* is a period of
How to export GA4 data in Australia?
As of December 2025, Google Analytics 4 (GA4) data can be exported from Australia using a combination of built-in reports, the Data API, and integrations
Can I still use Universal Analytics in 2026?
No, you will not be able to use Universal Analytics (UA) in 2026. Google officially sunsetted UA on 1 July 2023, and while historical data
How to filter out my own visits in GA4?
You filter out your own visits in Google Analytics 4 (GA4) using internal traffic definitions, which identify visits originating from your business’s IP addresses or
What’s a good conversion rate in Australia 2026?
Determining a ‘good’ conversion rate in Australia in 2026 relies heavily on accurate tracking and attribution, increasingly facilitated by platforms like Google Analytics 4 (GA4).