Google Analytics & GA4
GA4 And Web Analytics Questions Answered and Problems Solved
Understanding GA4 in the Australian Market
Google Analytics 4 represents a fundamental shift in how businesses track and interpret website data. For Australian companies transitioning from Universal Analytics, the change has created significant operational challenges.
Practical Answers to Real Problems
This resource addresses the specific questions and technical issues that Australian businesses encounter when implementing and using GA4. Each answer draws from direct experience working with GA4 across multiple industries and business sizes.
The focus is on practical application rather than theory. Whether you’re dealing with configuration issues, data discrepancies, conversion tracking problems, or simply need to understand what your reports are telling you, these responses provide actionable solutions.
Built on Direct Experience
These answers come from marketers and analysts working with GA4 daily across Australian businesses. The solutions address real implementation challenges, from basic setup through to advanced reporting requirements.
Topics covered include proper GA4 configuration for Australian businesses, troubleshooting common data issues, creating meaningful reports, understanding the differences from Universal Analytics, and determining which metrics matter for your specific business objectives.
This is technical guidance written for business decision-makers who need their analytics to work properly and deliver reliable insights.
Are Your Digital Marketing Efforts Actually Reaching Australian Customers?
Did you know that in 2023, over 80% of Australian consumers used online channels to research products and services before purchasing? If your business isn’t
Is Your Small Business Missing Out on Customers Because of Your Website Analytics?
Did you know that an estimated 60% of Australian consumers research products and services online before making a purchase? For small and medium-sized businesses (SMBs)
Are Your Small Business Analytics Actually Driving Growth in Australia?
Did you know that only 30% of Australian businesses are confident in their ability to use data for decision-making? As Google Analytics 4 (GA4) becomes
Enhanced Conversion Tracking – Measure What Matters
GA4’s 2025 updates emphasise privacy-first measurement whilst improving data accuracy. Enhanced conversion tracking and proper attribution are crucial for understanding true campaign ROI. Understanding what
GA4’s AI-Powered Insights – Making Data Actually Useful
GA4’s 2025 updates include AI-generated insights, predictive metrics, and automated anomaly detection. These features transform raw data into actionable intelligence, saving hours of manual analysis.
Is GA4 free?
Yes, GA4 is free to use, but you may need to pay for certain advanced features or integrations, like BigQuery export, if you exceed the
What kind of data can I collect with GA4?
Google Analytics 4 (GA4) allows you to collect a wide variety of data about user interactions on your websites and mobile apps. Some of the
Top Google Analytics stats to measure (for the busy professional)
1. Google Analytics Years ago that Web Analytics data was information that resided on the IT guy’s computer and was occasionally discussed when it was
Can I track offline interactions with GA4?
Yes, you can track offline interactions with Google Analytics 4 (GA4) using the measurement protocol. The measurement protocol is a way to send data
Can I track user engagement with forms on my website or app using GA4?
Yes, you can track user engagement with forms on your website or mobile app using Google Analytics 4 (GA4). GA4 allows you to track
Can I track user interactions across multiple websites or apps with GA4?
Yes, you can track user interactions across multiple websites or apps with Google Analytics 4 (GA4). GA4 allows you to create an App+Web property,
Can I use GA4 with Google Tag Manager?
Yes, you can use Google Analytics 4 (GA4) with Google Tag Manager (GTM). Google Tag Manager is a free tool that allows you to
Does GA4 offer real-time analytics?
Yes, GA4 offers real-time analytics, which allows you to track user interactions on your website or app in real-time. This means you can see how
How do I upgrade to GA4
Upgrading to GA4 involves several steps, including creating a new GA4 property, migrating your data, and updating your tracking code. Here is a general overview
How does GA4 handle data privacy?
Google Analytics 4 (GA4) takes data privacy seriously and has several features in place to help protect user data. Firstly, GA4 uses a privacy-first
What are the main features of GA4?
GA4 offers a wide range of features that can help businesses and organisations track and analyse website and app traffic, user behaviour, and other important
Does GA4 support e-commerce tracking?
Yes, GA4 supports e-commerce tracking, which allows you to track user interactions on your e-commerce website or app, and analyse key metrics such as revenue,
Can I share GA4 data with other team members or stakeholders?
Yes, you can share Google Analytics 4 (GA4) data with other team members or stakeholders. GA4 allows you to share data with others by creating
Can I integrate GA4 with other marketing and analytics tools?
Yes, you can integrate Google Analytics 4 (GA4) with other marketing and analytics tools. GA4 allows you to export and import data from other tools,
Can I export data from GA4?
Yes, you can export data from GA4 to other platforms for further analysis or reporting. GA4 offers several options for data export, including: Google BigQuery: