Google Analytics & GA4
GA4 And Web Analytics Questions Answered and Problems Solved
Understanding GA4 in the Australian Market
Google Analytics 4 represents a fundamental shift in how businesses track and interpret website data. For Australian companies transitioning from Universal Analytics, the change has created significant operational challenges.
Practical Answers to Real Problems
This resource addresses the specific questions and technical issues that Australian businesses encounter when implementing and using GA4. Each answer draws from direct experience working with GA4 across multiple industries and business sizes.
The focus is on practical application rather than theory. Whether you’re dealing with configuration issues, data discrepancies, conversion tracking problems, or simply need to understand what your reports are telling you, these responses provide actionable solutions.
Built on Direct Experience
These answers come from marketers and analysts working with GA4 daily across Australian businesses. The solutions address real implementation challenges, from basic setup through to advanced reporting requirements.
Topics covered include proper GA4 configuration for Australian businesses, troubleshooting common data issues, creating meaningful reports, understanding the differences from Universal Analytics, and determining which metrics matter for your specific business objectives.
This is technical guidance written for business decision-makers who need their analytics to work properly and deliver reliable insights.
How to set up cross-domain tracking in GA4?
Cross-domain tracking in Google Analytics 4 (GA4) allows you to accurately measure user journeys across multiple websites you own, presenting a unified view of customer
What’s the difference between GA4 sessions and users?
GA4 (Google Analytics 4) measures website activity in two key ways: sessions represent periods of engagement with your website, while users represent the distinct individuals
How to track form submissions in GA4?
Tracking form submissions in Google Analytics 4 (GA4) involves sending an event to GA4 when a user successfully submits a form on your website. As
Can I use GA4 and Universal Analytics together?
As of early 2026, current systems include the ability to run Google Analytics 4 (GA4) and Universal Analytics (UA) in parallel, collecting data simultaneously on
How to set up GA4 goals for lead generation?
GA4 (Google Analytics 4) goals, now called ‘Conversions’, track valuable actions on your website, like form submissions or phone calls, allowing you to measure the
What GA4 metrics should I track for my business?
Google Analytics 4 (GA4) uses a data-driven attribution model, meaning it attempts to distribute credit for conversions across all touchpoints in a customer’s journey, rather
How to track e-commerce in GA4 for Australian stores?
Google Analytics 4 (GA4) e-commerce tracking works by sending data about transactions and user behaviour on your online store to Google’s servers, allowing you to
What’s the best way to organize GA4 properties?
Google Analytics 4 (GA4) properties function as containers for data streams from your websites and apps, allowing you to segment and analyse performance across different
How to create custom reports in GA4?
Google Analytics 4 (GA4) custom reports allow you to move beyond pre-defined dashboards and visualise the specific data crucial to *your* Australian business’s performance. As
What are GA4 events and how do I use them?
GA4 events are user interactions with your website or app that you define as significant – think button clicks, form submissions, video views, or even
How to set up conversion tracking in GA4?
Conversion tracking in Google Analytics 4 (GA4) measures valuable customer actions on your website – like form submissions, phone calls, or purchases – allowing you
What’s the difference between UA and GA4?
Universal Analytics (UA) and Google Analytics 4 (GA4) are both web analytics platforms used to track website traffic and user behaviour, but they function fundamentally
What are the new GA4 features in Australia 2026?
Google Analytics 4 (GA4) operates on an event-based data model, meaning every user interaction is recorded as an ‘event’ rather than traditional session-based tracking. As
Is GA4 compatible with my website or app?
Google Analytics 4 (GA4) operates using a data stream approach, collecting event-based data from your website or app and sending it to Google’s servers for
Can I export GA4 data to Excel or Google Sheets?
As of early 2026, exporting data from Google Analytics 4 (GA4) to Excel or Google Sheets is achievable, though the process has evolved from older
How often does GA4 update my data?
Google Analytics 4 (GA4) doesn’t update in a single, scheduled batch. Instead, it uses a combination of real-time and near real-time processing, alongside scheduled processing
What is GA4 in 2026?
Google Analytics 4 (GA4) is now the standard web analytics platform, operating on a data-driven, event-based measurement model. As of early 2026, it’s fundamentally how
How long does it take to set up GA4 for a small business?
Google Analytics 4 (GA4) works by using a JavaScript tag placed on your website to collect data about user behaviour, which is then processed and
How do I filter out my own visits in GA4?
Google Analytics 4 (GA4) identifies website visitors using cookies and, increasingly, user IDs. To exclude your own activity and ensure accurate data for your Australian
How long does it take to set up GA4 for a small business?
Google Analytics 4 (GA4) works by using a JavaScript tag placed on your website to collect data about user behaviour, which is then processed and