Know What You Don’t
What are the best SEO tips for 2026?
In 2026, a core SEO focus will be leveraging Google’s AI-powered Search Generative Experience (SGE) and its increasing reliance on structured data for understanding content
How long until I see ROI from my SEO investment?
Determining a precise timeframe for SEO return on investment (ROI) is complex, as it relies on factors like website authority, competition, and search algorithm updates;
Can I customise the GA4 reports to show only the metrics I care about?
Yes, you can absolutely customise the reports in Google Analytics 4 (GA4) to display only the metrics relevant to your business needs. This is achieved
What’s the fastest way to get traffic: SEO, Google Ads, or social media?
Generally, Google Ads provides the fastest route to website traffic, as it delivers near-instant visibility through paid search results. This operates on a pay-per-click (PPC)
How does GA4 handle Australian privacy laws and the Privacy Act 1988?
Google Analytics 4 (GA4) addresses Australian privacy regulations, including the Privacy Act 1988, through data minimisation, user consent management, and data processing agreements, allowing Australian
My competitor launched last month and already ranks above me – how?
Your competitor’s rapid ranking success likely stems from leveraging Google’s Search Generative Experience (SGE) and its emphasis on AI-powered results, particularly utilising structured data and
Can I use GA4 without a Google Tag Manager?
Yes, you can use Google Analytics 4 (GA4) without Google Tag Manager (GTM), although it involves directly embedding GA4’s JavaScript code snippet onto your website.
How long does it take to set up GA4 for a small business?
Setting up Google Analytics 4 (GA4) for a small business can take anywhere from a few hours to several weeks, depending on the complexity of
Do I need to delete Universal Analytics when switching to GA4?
Yes, while you don’t *immediately* need to delete your Universal Analytics (UA) property, Google has ceased processing new hits for standard UA properties since 1
What’s the difference between GA4 and Universal Analytics?
Universal Analytics (UA) and Google Analytics 4 (GA4) are both web analytics platforms, but they collect and process data in fundamentally different ways; UA relies
Is GA4 compatible with my WordPress website?
Yes, Google Analytics 4 (GA4) is fully compatible with WordPress websites as of December 2025. Compatibility is achieved through the use of a tracking code
How do I upgrade from Universal Analytics to GA4?
Upgrading from Universal Analytics (UA) to Google Analytics 4 (GA4) isn’t a simple ‘upgrade’ – it requires setting up a new property and running it