As of December 2025, ChatGPT itself does not have a direct, integrated ads dashboard comparable to Google Ads. However, OpenAI – the creator of ChatGPT – offers ‘GPTs’ and a GPT Store, which function as a platform for creating and distributing custom versions of ChatGPT, and these now include options for monetisation through user subscriptions and, increasingly, advertising.
The current system operates via the GPT Store, launched in January 2024 and continually updated. Creators build GPTs using a no-code interface, defining their function and knowledge base. In December 2025, advertising within GPTs is primarily contextual – meaning ads are relevant to the GPT’s purpose. OpenAI manages ad serving and revenue sharing, with creators receiving a percentage of ad revenue. Australian businesses can create GPTs tailored to specific niches (e.g., a GPT for Australian tax advice) and potentially generate income through both subscriptions (starting from AUD$5/month) and advertising. OpenAI’s advertising policies adhere to Australian Consumer Law and ACCC guidelines. In 2026, OpenAI is expected to expand advertising formats within GPTs, potentially including sponsored content recommendations. Announced for 2027 is a more robust analytics dashboard for GPT creators, offering detailed performance metrics including ad impressions and click-through rates.
Essentially, the GPT Store and its advertising features provide a mechanism for monetising custom ChatGPT applications, rather than offering a traditional, keyword-based advertising platform like Google Ads.
